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Old 11-29-2002, 01:04 PM   #1
123domainname
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Default Link Building

I seem to have reached a glass ceiling with regard to link building! I have contacted many sites which I believe have visitors that may find a link to our site a useful resource, however most of my emails get completely ignored.

I don't write proforma emails, each one is individual but they're not getting the desired result.

I also posted on the link exchange message board here and haven't had a single response!

If anyone can help me that would be great. Up until very recently I've been able to secure links with ease.

Any suggestions?
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Old 11-29-2002, 02:26 PM   #2
Czar

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Exchanging links in the traditional sense is these days of greater benefit to content-based sites than commercial destinations.

Outside of whois sites, a few specialty webmaster resources and mini sites, you won't mind too many publishers who are willing to link to a domain registrar (and by that I mean any domain registrar - this isn't a criticism of your service) without the link being associated with an affiliate program.

While there are 'free' links to be had for any site, as you noted the pool does tend to dry up quickly for commercial sites. You have, in fact, done very well it seems in securing about 30 partners who satisfy this purpose. Beyond that, commercial sites have to start thinking about expending resources for traffic. This may be in terms of the time necessary to optimize your site for spider-based search engines, or money used to support an affiliate program, pay-per-click search campaigns and the like.

Don't be discouraged by the appearance of this natural plateau. Either innovate your way through the barrier, or choose to work around it by sourcing traffic from elsewhere.

Best of luck.
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Old 12-07-2002, 08:04 AM   #3
123domainname
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Default The Glass Ceiling

Hi Czar and thanks for your reply.

You say that I should concentrate on optimisation for search engines now. We are already doing really well on Google/Yahoo UK (which is our core market) so I don't really want to mess too much with that in case I make any mistakes and we decline.

I have already paid for spidering on Lycos and Altavista though that doesn't appear to be too fruitful. Can you recommend if you think I should be paying for anything else whilst targetting the UK?

Are there any webmaster directory lists out there I can consult to build more links. I'm still really keen to build more links as I'm sure there have to be more out there.
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Old 12-07-2002, 08:55 AM   #4
Czar

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ESpotting, Overture UK, Google AdWords and TradeDoubler should all be considered. The UK has never been my target market, so I'm not experienced enough in that region to offer any detailed advice beyond what you likely already know.

I'm sure that a few of our experienced UK geeks will chime in with some valuable specifics, though.
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Old 01-12-2003, 04:29 PM   #5
firstmark
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In my opinion link opportunities never dry up for any site.
You may reach a point at which it is more economical to work on attracting new visitors with new content and to open up new link opportunities though.
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Old 01-17-2003, 06:31 PM   #6
motiv8x
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this whole search engine thing gives me a headache sometimes, especially link building.

I've tried submitting my link to people's web sites....but that doesn't seem to work too well.

It depends on the site, if it's a usefull application, then hopefully people will just link to it without being asked.
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Old 01-20-2003, 12:54 PM   #7
firstmark
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Motiv it might be helpful to actually have a link page on the site in your profile if you wish to be more succesful in link exchanges as you could then offer something in return.
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Old 01-20-2003, 02:02 PM   #8
motiv8x
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good idea, i create a links page.

anyone want to swap links?

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Old 01-20-2003, 03:25 PM   #9
iwinweekly
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Never rule out paying for a link. If the site is big and popular paying for a link is well worth it. Instead of advertising ask the webmaster for a link for the year and how much it would cost.
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Old 01-28-2003, 02:08 PM   #10
hobbnet
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Offer them extra incentive for placing a link...Make the person you are trying to trade the link with is getting the better end of the deal.

What I've done before is offer someone a link in another site I had along with a link on the site I wanted them to link to.

You can get really creative with this technique...Just dream up some ways you can make the other person feel special and they'll be more likely to link to you.

Last edited by hobbnet; 01-28-2003 at 02:09 PM.
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