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Old 07-19-2009, 06:50 PM   #1
Czar

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Exclamation Opt-in cookies - Will they harm online advertising?

There are moved afoot to force web publishers and ad networks to request permission from individual consumers before using cookies to track or record their online behavioural characteristics. If the change goes ahead, this is arguably the biggest legislative shift in online advertising since CAN-SPAM and may even be more significant as this would affect every web publisher who uses online ad networks, not just those who send commercial emails.

While privacy advocates find this a great leap forward (and very well it may be), there are many within our industry who feel that this could result in the value of general online advertising inventory plummeting. Obviously, that would be bad for smaller publishers such as many of those who read Geek/Talk, whose sites are often targeted by advertisers using cookie-based tracking technology from one or more ad networks.

Here's one point of view on how serious the situation could be for indie web publishers and ad networks:
http://www.adotas.com/2009/07/shrugs...rtising-rules/

Do you agree or will this legislation have little effect on ad rates, while working well to protect consumers' privacy?

Share your thoughts.
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Old 07-22-2009, 11:39 PM   #2
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i agree with some of the comments posted in the article...
its no good for advertisers/small publishers...
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Old 09-17-2009, 12:51 PM   #3
historyforkids
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Default not so much

I may be wrong, but it seems equally likely to me that the advertisers will just go back to the model they use on television and in magazines, selling to the general demographic of the content. I think that would probably work about as well as what they're doing now, and it would be a lot easier to figure out.
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