What criteria do you use when evaluating a NEW Network/Broker? - Page 2 - geek/talk: Web publishing business discussion

Brett2004 · 10-16-2004, 12:30 AM

I would agree that many of the people joining new networks are the smaller sites that were turned down by the larger companies with more strict entry requirements.

I was lucky (or, more accurately, ignorant), as I never searched for an ad serving company until the site I had was well established and in the millions of page views per month.

When it came time to choose the companies to sell my advertising space, I was lucky enough to stumble across Geekvillage! I have learned a great deal from the good (and bad) experiences of people here.

I'm not familiar with which companies are 'new', but when it came time to apply, I went to and was lucky enough to be accepted by the following companies:

Tribal Fusion, Burst, Fastclick, Casale, and RealTechNetwork.

You better believe if something goes wrong I'll let you all know!

Just my $0.02 (but with any luck, next month it will be $0.03!)

CPMNewbie · 10-16-2004, 01:11 AM

Well, I do a few things before I start serving ads for any network. First, I do a search and see if there are any negative things said about them. I also ask other webmasters and site owners how the serivce is, if they are using them. Finally, I like to call and or e-mail their staff/support and see how they respond to my questions. It's really a **** shoot, but for the most part, I really only got ******* twice, and that was back in 00 (Valuead & Adworldnetwork). Another good thing is to see what their ads are. If they are all affiliate networks (I.E. Linkshare, CJ, etc.) and house ads, then I just move on. It has worked ok for me in the last few years. Stick with what you know I guess.

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10-16-2004, 12:30 AM	#16
Brett2004 Registered User Join Date: Oct 2004 Posts: 40	I would agree that many of the people joining new networks are the smaller sites that were turned down by the larger companies with more strict entry requirements. I was lucky (or, more accurately, ignorant), as I never searched for an ad serving company until the site I had was well established and in the millions of page views per month. When it came time to choose the companies to sell my advertising space, I was lucky enough to stumble across Geekvillage! I have learned a great deal from the good (and bad) experiences of people here. I'm not familiar with which companies are 'new', but when it came time to apply, I went to and was lucky enough to be accepted by the following companies: Tribal Fusion, Burst, Fastclick, Casale, and RealTechNetwork. You better believe if something goes wrong I'll let you all know! Just my $0.02 (but with any luck, next month it will be $0.03!)

10-16-2004, 01:11 AM	#17
CPMNewbie Registered User Join Date: May 2004 Posts: 303	Well, I do a few things before I start serving ads for any network. First, I do a search and see if there are any negative things said about them. I also ask other webmasters and site owners how the serivce is, if they are using them. Finally, I like to call and or e-mail their staff/support and see how they respond to my questions. It's really a ** shoot, but for the most part, I really only got ***** twice, and that was back in 00 (Valuead & Adworldnetwork). Another good thing is to see what their ads are. If they are all affiliate networks (I.E. Linkshare, CJ, etc.) and house ads, then I just move on. It has worked ok for me in the last few years. Stick with what you know I guess.