Webmaster Forum Rules | Posting Guide | Contact Us | Testimonials | Contributing Geek Program | Advertise on Geek/Talk
Welcome to the GeekTalk Webmaster Discussion Forums from GeekVillage.com

Click Here To Register. It's Free!

Go Back   geek/talk: Web publishing business discussion > YOUR PERFORMANCE: Website Promotion, Marketing and Growth > Business Principles > Traditional (Offline) Marketing
User Name
Register FAQ Calendar Search Today's Posts Mark Forums Read

Thread Tools Search this Thread Display Modes
Old 02-25-2001, 01:41 PM   #1
Registered User
Join Date: Oct 2000
Location: Florida
Posts: 167

I would be wary of radio advertising unless you have an easily remembered domain name. Most people listening to the radio are probably driving and can't write down anything they hear. Otherwise, I think it might be very effective. I wonder how much a small radio ad would cost.

Insane Pictures - www.insanepictures.com
Top MUD Sites - www.topmudsites.com
Synozeer is offline   Reply With Quote
Old 02-26-2001, 12:01 AM   #2
Registered User
Join Date: Oct 2000
Posts: 25
Unhappy Advertising on TV or Radio

Has anyone considered advertising on radio or TV? I am considering using radio a try as a form to advertise upon. I do think that people are ignoring internet ads these days and I need another form of media. I was wondering if anyone has ever inquired on pricing for a 30 second spot on their radio or tv? I know it varies by population.
Postman is offline   Reply With Quote
Old 02-26-2001, 08:31 AM   #3
Join Date: Oct 2000
Location: Halmstad, Sweden
Posts: 179

Hmm isn't this the wrong forum?
truelight is offline   Reply With Quote
Old 02-26-2001, 10:33 AM   #4
Registered User
Rendelius's Avatar
Join Date: Oct 1999
Location: Vienna, Austria
Posts: 170

Writing radio or TV commercials is my real life job :-). Well, it might be effective if you have a nice domain name, something that is worth visiting and are able to target your radio commercial appropriate. Don't do the ad yourself, however, it's a science to write a working one *g*. And consider the costs for the jingle and the voice(s) as well as for the studio. Will it be worth the investment - I can't tell without knowing where you are and what your product is.
Rendelius is offline   Reply With Quote
Old 02-26-2001, 11:00 AM   #5
Registered User
Join Date: Oct 2000
Posts: 25

We are have a brick and mortar office with a website as well. We are a job recruiting agency in Houston and Dallas. I hear so much about monster.com, hotjobs.com and dice.com on radio and tv and felt that I should follow on their footsteps.

If this is the wrong forum to posts this on, I deeply apologize. I have this forum bookmarked from clickquick and I thought this was the main page of the forum.
Postman is offline   Reply With Quote
Old 02-26-2001, 11:22 AM   #6

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,507

Postman, the main page of the Geek/Talk BBS can be found here:

The most suitable forum for posting this type of question would be "Site Promotion".

So, you're looking to follow Monster.com and HotJobs, hey? Thank goodness you're asking for advice about radio promotion, and not the multi-million dollar SuperBowl spots that those two firms seem to like so much. http://geekvillage.com/ubb/wink.gif

Net-Ads - Webmaster Resource Center
iOnline Network
Czar is offline   Reply With Quote
Old 02-26-2001, 11:29 AM   #7
Aaron Dragushan
Registered User
Aaron Dragushan's Avatar
Join Date: Mar 1999
Posts: 626

Postman, don't feel you should follow in their footsteps just because they're the big dogs. Frequently, (usually!) the biggest companies do the wrong thing, especially when it comes to advertising and spending money.

Most of the profitable companies are around because they didn't get funding-which-leads-to-big-spending, and so they had to bootstrap/think/learn.

As an example of a site that spent a ton of money and bought a big name, the largest women's site in the world, ivillage.com reaches about 1% of the net audience, I think. We all know the name, since they branded the heck out of it, but it just doesn't matter...

Given your industry niche (local recruiting) you have to be wary of going up directly against the big boys for another reason, which is that job boards are very much affected by increasing returns. The biggest job board is the one everyone will go to, just as Ebay is the "only" auction site. You might advertise locally, and position the company as a local alternative, or something that doesn't put you in direct competition with the bigger sites.
Aaron Dragushan is offline   Reply With Quote


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Google buys radio advertising company Larwee Google Search Engine and AdWords 1 01-18-2006 02:00 AM
Nal It Advertising? Outlaw Making Money with CPC and/or CPM Programs 19 10-01-2001 08:10 AM
First Australian Online Advertising Effectiveness Study Stuart D Making Money with CPC and/or CPM Programs 0 06-26-2001 05:57 PM
Advertising on TV or Radio Synozeer Making Money with CPC and/or CPM Programs 6 02-26-2001 11:29 AM
advertising online: what next? Aaron Dragushan Making Money with CPC and/or CPM Programs 19 01-18-2001 09:34 AM

Please support our advertisers. They ensure our survival.

All times are GMT -5. The time now is 12:39 PM.

GeekVillage.com is copyright © 1998-2015 Curiosity Cave - Science gifts for clever kids. All rights reserved.
Powered by vBulletin® Version 3.7.4
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.