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Old 02-25-2001, 01:41 PM   #1
Synozeer
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I would be wary of radio advertising unless you have an easily remembered domain name. Most people listening to the radio are probably driving and can't write down anything they hear. Otherwise, I think it might be very effective. I wonder how much a small radio ad would cost.


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Old 02-26-2001, 12:01 AM   #2
Postman
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Has anyone considered advertising on radio or TV? I am considering using radio a try as a form to advertise upon. I do think that people are ignoring internet ads these days and I need another form of media. I was wondering if anyone has ever inquired on pricing for a 30 second spot on their radio or tv? I know it varies by population.
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Old 02-26-2001, 08:31 AM   #3
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Hmm isn't this the wrong forum?
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Old 02-26-2001, 10:33 AM   #4
Rendelius
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Writing radio or TV commercials is my real life job :-). Well, it might be effective if you have a nice domain name, something that is worth visiting and are able to target your radio commercial appropriate. Don't do the ad yourself, however, it's a science to write a working one *g*. And consider the costs for the jingle and the voice(s) as well as for the studio. Will it be worth the investment - I can't tell without knowing where you are and what your product is.
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Old 02-26-2001, 11:00 AM   #5
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We are have a brick and mortar office with a website as well. We are a job recruiting agency in Houston and Dallas. I hear so much about monster.com, hotjobs.com and dice.com on radio and tv and felt that I should follow on their footsteps.

If this is the wrong forum to posts this on, I deeply apologize. I have this forum bookmarked from clickquick and I thought this was the main page of the forum.
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Old 02-26-2001, 11:22 AM   #6
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Postman, the main page of the Geek/Talk BBS can be found here:
http://geekvillage.com/ubb/Ultimate....assCookie=true

The most suitable forum for posting this type of question would be "Site Promotion".

So, you're looking to follow Monster.com and HotJobs, hey? Thank goodness you're asking for advice about radio promotion, and not the multi-million dollar SuperBowl spots that those two firms seem to like so much. http://geekvillage.com/ubb/wink.gif

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Old 02-26-2001, 11:29 AM   #7
Aaron Dragushan
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Postman, don't feel you should follow in their footsteps just because they're the big dogs. Frequently, (usually!) the biggest companies do the wrong thing, especially when it comes to advertising and spending money.

Most of the profitable companies are around because they didn't get funding-which-leads-to-big-spending, and so they had to bootstrap/think/learn.

As an example of a site that spent a ton of money and bought a big name, the largest women's site in the world, ivillage.com reaches about 1% of the net audience, I think. We all know the name, since they branded the heck out of it, but it just doesn't matter...

Given your industry niche (local recruiting) you have to be wary of going up directly against the big boys for another reason, which is that job boards are very much affected by increasing returns. The biggest job board is the one everyone will go to, just as Ebay is the "only" auction site. You might advertise locally, and position the company as a local alternative, or something that doesn't put you in direct competition with the bigger sites.
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