Webmaster Forum Rules | Posting Guide | Contact Us | Testimonials | Contributing Geek Program | Advertise on Geek/Talk
Welcome to the GeekTalk Webmaster Discussion Forums from GeekVillage.com

Click Here To Register. It's Free!

Go Back   geek/talk: Web publishing business discussion > YOUR PERFORMANCE: Website Promotion, Marketing and Growth > Search Engine Marketing & Optimization
User Name
Register FAQ Calendar Search Today's Posts Mark Forums Read

Thread Tools Search this Thread Display Modes
Old 06-22-2006, 07:06 PM   #1

Join Date: Nov 2004
Location: St. Louis, Missouri USA
Posts: 3,015
Default Most Microsoft workers search with Google

Microsoft executives have mentioned a few times how they plan to do better against Google in the search market. So, this might come as a little surprise to some people. Most Microsoft workers search with Google. For whatever reasons, it doesn't look as if the vast majority of Microsoft workers have enough confidence in their own search engine, or they are selecting Google instead of their own for some other reason.

Yahoo employees are more loyal to their own search engine that Microsoft workers are to their search engine. Still the majority of Yahoo employees also use Google for searching.

Possibly Microsoft and Yahoo could put a good spin on this and say that they workers are just searching with Google a lot to see what problems they can find with Google.

On the other hand, just about all Google employees search using Google.

In some studies, the Microsoft and Yahoo workers were using Google for searching in a larger percentage than the general population.

Possibly Microsoft and Yahoo could give some reasons as to why their workers are selecting Google when searching rather than their own search engines. They might even explain say that their employees have full confidence in their search engines and even tell why they should.

It would be very interesting to hear from some of the Microsoft and Yahoo workers as to why they use Google more than their own.

Here are links to some articles with more details.



Larwee is offline   Reply With Quote
Old 06-22-2006, 08:04 PM   #2

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,507

MSN and Yahoo are both lacking Google's convenience factor. It's been said for years that one of Google's key strengths is its plain-Jane interface, but for some reason the other major search players haven't released simple search panels - or they've hidden them behind anti-intuitive domain names such as search.msn.com or the poorly marketed altavista.com.

Both services draw strength from their portal approach and will likely remain one step ahead of Google in the race for control of content as a result, but both need to acquire or develop a catchy and intuitive search-only brand and roll-out their contextual affiliate programs internationally in order to come close to matching Google's convenience and aesthetic cleanliness.

I know that I generally use Google simply because it's so simple and natural to type google.com into the browser address bar, even though I know that I'll often get more relevant results if I took the time to type search.msn.com. It's strange how so many billions of dollars in search traffic can be influenced by convenience, but it's a reality that MSN and Yahoo still need to confront. Even in the broadband age, people want to be greeted by a search-only panel, not a portal, when they're looking for something specific.

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline   Reply With Quote


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
www.Googer.net -- PPC Search Engine Website for sale coosee Website For Sale - Purchase - Barter - Trade 4 07-11-2008 01:30 AM
Yahoo and Microsoft gaining on Google Larwee Google Search Engine and AdWords 1 01-15-2005 11:05 AM
Microsoft possibly starting paid search Larwee Making Money with CPC and/or CPM Programs 1 01-08-2005 08:29 PM
Yahoo Desktop Search is coming soon Larwee Search Engine Marketing & Optimization 1 12-11-2004 09:06 AM
Google drops rates as well. modf Making Money with CPC and/or CPM Programs 1 08-20-2000 10:57 AM

Please support our advertisers. They ensure our survival.

All times are GMT -5. The time now is 01:40 PM.

GeekVillage.com is copyright © 1998-2015 Curiosity Cave - Science gifts for clever kids. All rights reserved.
Powered by vBulletin® Version 3.7.4
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.