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Old 01-30-2000, 07:52 PM   #1
Aaron Dragushan
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Thumbs up SuperBowl Ads, didja miss 'em?


No you didn't!
http://www.yahoo.com/promotions/superspots/

;-)

- Aaron
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Old 01-31-2000, 01:20 AM   #2
fairhousing
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saw them all a few days before the bowl, lots of .com ads. http://www.very-cool-stuff.com/ubb/wink.gif

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Old 01-31-2000, 02:41 PM   #3
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Hi Aaron, how's it going.

I saw all those ad's, can only imagine all the millions spent on all those $$$$ dot.com $$$$ ads. It's only a day later, and the only ones I remember are, ameritrade, only because they have been spending so much on advertising lately, and the one for oxygen.com, here again, what's in a name, the name stuck in my mind, I didn't know what the site was about, other than something for women, and the name was simple but catchy, so I remembered it.

The trouble with advertising, is that it builds up over time. Ameritrade has bombarded the airwaves with ad's lately, so I remember them. As I'm thinking about it, I do remember the Charles Schwab ads. Here again the superbowl was not the first time I saw the ads, they have also been spending an awful lot of money lately on advertising.

FWIW
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Old 01-31-2000, 03:15 PM   #4
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Hi Questy,

Nice to see ya ;-)

The one that was by far my favourite was the one with 7-Up and the cheetah. that one is worth seeing. LOL

- Aaron
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Old 02-01-2000, 02:16 PM   #5
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errr, I think that was a mountain dew commercial, but anyway I only found 2 commercials funny, the above mentioned, and one of the e-trade ones, (he's got money coming out of his wazoo!). I remember a couple of years back the superbowl commercials used to be really funny (pepsi & cindy crawford, edy's ice cream e.t.c) , I don't even remember the .com names of most of the commercials. And how many people watching the superbowl really wanna go to hotjobs.com.

Just a side point, but as the net is getting so popular, does anyone know if abc charged extra for internet advertising (on it's website) during the superbowl?

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Old 02-01-2000, 03:28 PM   #6
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RE: I don't even remember the .com names of most of the commercials.

I think that remark says alot.

See this article:
http://news.excite.com/news/zd/00020...s-fumble-super

Dotcom companies who plunked down $2 million for a 30-second commercial during Sunday's Super Bowl appear to be in for a rough lesson big bucks don't necessarily equal big recognition
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Old 02-01-2000, 10:35 PM   #7
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The best commercial was the cat herding one. A bunch of cowboys were all serious saying how much harder herding cats are than herding cattle. The cats were cute and fluffy. http://www.very-cool-stuff.com/ubb/smile.gif

Funny, I don't remember the company, but it was an e-commerce one I think.

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Old 02-02-2000, 12:11 AM   #8
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Cool


Yeah, it seems that everyone is simply throwing money around these days because they can, not cause they should. I'm sure that out of the 30 firms that sprang for Superbowl ads, only 1 or 2 will ever see their money back in traffic/revenue etc.

However, so much of this whole game seems to be percent of mind-share. Nothing is real, and money grows on trees.

The truth is that it might just work out for some of these companies down the road, but IMHO it's going to be harder and harder to pull of an Amazon. I think the trick that they rely upon is the natural spread of a powerful brand, as well as the economies of size that you can reach when you are the big boy on the block.

Most of these spend-your-way-to-success companies will fall flat on their faces, I figure.

- Aaron
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