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Old 05-13-2000, 01:50 PM   #1
mycashweb
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Question How much should e-zine ads cost?

I have a few opportunities to advertise in ezines coming up, and I'm interested in some ballpark estimates of what a reasonable price is.

Of course its going to depend on the size of the list, the location and size of the ad, the extent to which the list is "targeted", but is there a general rule of thumb to go by?

If I had to guess, I would say it is around 1 cent per e-mail, does that sound about right?

If you could just post either what you have paid in the past, what you have charged in the past, or what you think is a good ballpark figure, that would be great!

Thanks,



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Old 05-13-2000, 02:08 PM   #2
JP Sauve
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I've found there isn't much of an average to speak of. General public newsletters will cost you between $1-$5 CPM. I charge up to $3 CPM for ads in ScoreLarge.

For affiliate webmaster targetted newsletters, which is probably what you want, you can easily spend over $20 CPM.

Highest I ever heard about was a stock tips newsletter that charged $50 CPM. Not sure if he ever got it though.


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Old 05-13-2000, 08:36 PM   #3
Aaron Dragushan
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1 cent per subscriber (which works out to $10 CPM) is definitely on the high side, IMHO. It depends of course on targetting, of course. What is your target audience?

To give you a reference point, I sell my ad space for $2.5 - $5 CPM, though I aim for $4 and up. That's about average for my industry (humour). If you want a cheap deal, I recommend Ray Owen's Jokeaday.com He's a bargain.

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Old 05-15-2000, 07:26 AM   #4
mycashweb
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Thanks a lot Aaron and Suave,

That gives me a good basis to make some comparisons. I appreciate your input!

Damon


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