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Old 03-01-2007, 07:52 PM   #1
heretic-x
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Join Date: Feb 2007
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Post Google Launching Tools to Fight Click Fraud

Quote:
Google will allow advertisers to blacklist IP addresses that they deem to be suspicious. Surfers coming from those addresses will not even see the ad, which will prevent them from clicking on the link.

Google sends out a monthly invoice to both advertisers and websites. Later this month, those invoices will include money that Google did not bill because of invalid or fraudulent clicks.
source
http://news.yahoo.com/s/pcworld/2007...pcworld/129493

It's pretty interesting.....
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Old 03-02-2007, 07:14 AM   #2
Jan

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This is scary "Thus, starting in March, Google plans to allow its advertisers to "blacklist" certain IP addresses for whatever reason, such as suspicion of click fraud or simply because their clicks never lead to a sale, he said."

I may click on a random ad here and there, it could be from any ad network, because it caught my eye, but didn't buy anything. If adsense advertisers are going to start blacklisting IPs because of no sales, then they sure as hell better have a good reason apart from lack of sales from clicks.

Take AOL IPs for instance. Forums could have a gazillion totally different members with the same IP, same goes for many ISPs around the world. Compare a forum population to the mega-gazillion random surfers around the world who share the same IP and may surf sites, click on an ad and not buy anything. They are cutting off their nose to spite their face in my opinion.
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Old 03-02-2007, 02:38 PM   #3
heretic-x
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Angry

Quote:
Originally Posted by Jan
This is scary "Thus, starting in March, Google plans to allow its advertisers to "blacklist" certain IP addresses for whatever reason, such as suspicion of click fraud or simply because their clicks never lead to a sale, he said."
100% Agree. It's scary
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