|
| Webmaster Forum Rules | Posting Guide | Contact Us | Testimonials | Contributing Geek Program | Advertise on Geek/Talk |
|
|
|||||||
 |
|
|
Thread Tools | Search this Thread | Display Modes |
06-18-2008, 09:23 PM
|
#1 |
 Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,507
|
Microsoft sees growth in TV advertising
With online ad revenue growth starting to stagnate and the battle for search revenues all but won by Google, Microsoft has started to look back at traditional media for revenue growth.
Fortunately, the story isn't quite that simple. They've acquired a company that produces interactive ads for TV, so they won't be functioning as a traditional media company producing standard 30-second spots as such. Instead, Microsoft will be controlling interactive ad units that appear outside of standard advertising times, such as those that are layered over TV program content. See this story for more on Microsoft's purchase of Navic Networks: http://www.adotas.com/2008/06/micros...up-tv-ad-firm/
__________________
Czar Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights. Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV |
|
|
|
| Bookmarks |
| Thread Tools | Search this Thread |
| Display Modes | |
|
|
Similar Threads
|
||||
| Thread | Thread Starter | Forum | Replies | Last Post |
| [Alert!] Infected FastClick Pop-Behind | Mbarb | Making Money with CPC and/or CPM Programs | 28 | 12-30-2001 11:34 PM |
| Nal It Advertising? | Outlaw | Making Money with CPC and/or CPM Programs | 19 | 10-01-2001 08:10 AM |
| Slow Ad Sales? Do what Microsoft does... | adland | Making Money with CPC and/or CPM Programs | 1 | 08-13-2001 11:58 AM |
| First Australian Online Advertising Effectiveness Study | Stuart D | Making Money with CPC and/or CPM Programs | 0 | 06-26-2001 05:57 PM |
Linear Mode
