Webmaster Forum Rules | Posting Guide | Contact Us | Testimonials | Contributing Geek Program | Advertise on Geek/Talk
Welcome to the GeekTalk Webmaster Discussion Forums from GeekVillage.com

Click Here To Register. It's Free!

Go Back   geek/talk: Web publishing business discussion > YOUR PERFORMANCE: Website Promotion, Marketing and Growth > Business Principles > Traditional (Offline) Marketing
User Name
Register FAQ Calendar Search Today's Posts Mark Forums Read

Thread Tools Search this Thread Display Modes
Old 01-24-2009, 02:39 AM   #1

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,507
Default Google gives up on the newspaper market

Google Print Ads was an initiative that Google hoped would help to extend its range beyond search-based ads and into the print medium. They teamed up with hundreds of popular newspapers and attempted to allow advertisers to buy print ads on a competitive basis, like their AdWords program, with the same simplicity as buying a search ad.

Google has since admitted that its newspaper partners were making very little from this and that Google's own earnings from the program were lower than anticipated, so they have since scrapped the initiative.

The search player still offers tools for advertisers looking to purchase radio and TV spots and hasn't announced how successful those programs have been for the company. For now, though, it seems that search is still where the action's at for the big G.

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline   Reply With Quote
Old 01-28-2009, 11:32 AM   #2
Registered User
Join Date: Dec 2008
Posts: 37

Newspapers will become history soon, that's everything I can say...
Zila1 is offline   Reply With Quote
Old 01-28-2009, 11:56 AM   #3
Registered User
Strider's Avatar
Join Date: Oct 2000
Location: Pennsylvania, USA
Posts: 387

Nah, I don't think so, newspapers will always be around. Certainly they will have to re-invent themselves and adapt and many that are alive today won't be around under the current ownership 20 years from now, but newspapers as a medium isn't going away.
Strider is offline   Reply With Quote
Old 01-29-2009, 12:54 AM   #4
Registered User
Join Date: Dec 2008
Posts: 13

I can't imagine that they can last for too long, too expensive, bad for the environment and redundant, exept I would miss crossword puzzles
marylane is offline   Reply With Quote


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Google passes 60% search market share Larwee Google Search Engine and AdWords 0 08-03-2006 02:02 PM
Most Microsoft workers search with Google Larwee Search Engine Marketing & Optimization 1 06-22-2006 08:04 PM
Google gains market share again Larwee Google Search Engine and AdWords 0 04-19-2006 02:46 PM
Google Forum For Webmasters Welcome - Read Me - Tips Steve_S Google Search Engine and AdWords 2 03-26-2003 05:19 PM
Google drops rates as well. modf Making Money with CPC and/or CPM Programs 1 08-20-2000 10:57 AM

Please support our advertisers. They ensure our survival.

All times are GMT -5. The time now is 09:41 PM.

GeekVillage.com is copyright © 1998-2015 Curiosity Cave - Science gifts for clever kids. All rights reserved.
Powered by vBulletin® Version 3.7.4
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.