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Old 03-21-2001, 10:12 AM   #1

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,507
Unhappy DoubleClick to shed 10% of workforce

Although not entirely unpredictable, even industry leader DoubleClick has been forced to scale back its media division in an attempt to cut its losses.

The company will also be renaming its "DoubleClick Select" and "DoubleClick Network" offerings to "DoubleClick Brand Network" and "DoubleClick Audience Network", which will focus on brand-name sponsorship and reach & targeting respectively.

Here's the article:

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