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Old 03-21-2001, 10:12 AM   #1

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
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Unhappy DoubleClick to shed 10% of workforce

Although not entirely unpredictable, even industry leader DoubleClick has been forced to scale back its media division in an attempt to cut its losses.

The company will also be renaming its "DoubleClick Select" and "DoubleClick Network" offerings to "DoubleClick Brand Network" and "DoubleClick Audience Network", which will focus on brand-name sponsorship and reach & targeting respectively.

Here's the article:

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Old 03-21-2001, 10:19 AM   #2
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Location: Silver City, NM, US
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The move reflects DoubleClick's attempt to increase profitability and to focus more on its data and technology businesses, analysts said.
Never a good sign from an ad sales standpoint. Sounds like what Engage has been doing lately.

In a recent report, Merrill Lynch said it expected 2001 online ad revenues to fall by 25 percent, sharply down from its previous estimate of flat growth.
So much for optimism, but then again, we've already experienced much of that downturn early on in the year.
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