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Old 09-25-2007, 11:59 AM   #1

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default comScore to track blog audiences

Major web audience monitor, comScore, is due to roll out a new audience research product that hopes to serve as ratings-style system for social networks and blogs. This will help to better relate to the Web 2.0 world and will give advertisers and publishers access to a list of the world's most popular blogs.

For more on this, feel free to read the company's announcement media release below:
RESTON, VA, September 11, 2007 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the comScore Conversational Media Report, a new service that provides enhanced worldwide measurement of the audiences for blogging sites in the burgeoning conversational media space, which includes mainstream and niche blogs and social networking sites.

In publishing a comprehensive reporting of audience behavior for conversational media sites, comScore is again leading the industry – as it did in providing the first measurement of emerging technologies such as video streaming and widgets.

Following extensive collaboration with Federated Media Publishing, which works with more than 140 influential conversational Web sites and marketers, comScore has implemented a custom weighting and projection system to assure that the reporting of this category properly reflects the characteristics of the visitors to blogging sites across a wide range of topics and interests. The comScore Conversational Media report will be available as a custom report within comScore’s MyMetrix interface. comScore’s new data projections pertain to the worldwide Internet audience and do not affect any site categories beyond Conversational Media. For a more detailed methodology view please refer to comScore’s Web site: http://www.comscore.com/request/conv...onal_media.asp

“With the creation and consumption of user generated Web 2.0 content continuing to grow at a rapid pace, our customers are requesting expanded reporting of consumer usage,” commented Dr. Magid Abraham, CEO and co-founder of comScore. “The comScore Conversational Media Report gives the most comprehensive and accurate view of this market by properly accounting for heavy users of blogging sites. This report is the latest example of comScore innovation in response to the challenges of measuring the Web 2.0 universe, and we’re delighted to be collaborating with Federated Media on this important measurement initiative.”

“We’re very excited that comScore has released the Conversational Media Report, providing the most accurate worldwide audience estimates for the conversational media space,” said John Battelle, founder and CEO of Federated Media. “comScore has stepped up to the plate and delivered on this complex and important audience measurement challenge, and we’re pleased that they asked for our help.”

For marketers, the new Conversational Media report opens the door to an exciting new place for them to reach and interact with their audiences.

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Last edited by Czar; 09-25-2007 at 12:00 PM.
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