Webmaster Forum Rules | Posting Guide | Contact Us | Testimonials | Contributing Geek Program | Advertise on Geek/Talk
Welcome to the GeekTalk Webmaster Discussion Forums from GeekVillage.com

Click Here To Register. It's Free!

Go Back   geek/talk: Signature-free discourse for serious web publishers > YOUR REVENUE: Making Money On The Internet > Making Money from Online Audio, Video and Web 2.0 Applications
User Name
Register FAQ Calendar Search Today's Posts Mark Forums Read

Thread Tools Display Modes
Old 01-07-2007, 07:21 PM   #1

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default ValueClick Media's new 'Video for Publishers' solution

A few new players are cropping up to help content producers and aggregators make the most of the rise in popularity of online streaming video. Fortunately, some of the more established networks are also starting to put their respective feet forward also. One of those is ValueClick Media.

ValueClick's Video for Publishers appears to offer a similar ad management interface to its other network offerings, while promising CPM based ad placement into videos. They support a number of popular video players and offer both pre-roll and post-roll support, as well as flexible resizing capabilities to ensure maximum compatibility.

For more on this, see:

Have any of you used ValueClick for this purpose as yet? If so, what are your initial impressions about their video offering?

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline   Reply With Quote
Old 01-07-2007, 09:44 PM   #2
Registered User
Join Date: Aug 2001
Location: Spain
Posts: 332

I think ValueClickMedia is going on the right track on this. But looking through these ads formats, they will slow down page loading on your pages. But still excited about the impact on video ads.
trabaho is offline   Reply With Quote
Old 01-10-2007, 01:08 AM   #3
Registered User
Join Date: Oct 2004
Posts: 515

I was excited at first, but all I got were smiley video ads. I thought the banner ads were annoying...now they have a video with an awful 80's-esque rap. Also VC announced last month that they would sell the ads for $20 CPM. Mine are currently generating $4-$7 CPM. Another problem is they will only allow you to run a default in the post-roll, but it is hard to sell people on the post roll. I don't see why they don't allow pre-roll defaults too. I sold 2 video ads this month, and both were too excited about the post roll. I emailed VC, but no response yet. Hopefully this is just the begining though and they get some of the kinks worked out. But I don't think i'll be waiting for them.

And in response to Trabaho, they do allow you to run 15 or 30 sec spots. these are video ads for video sites, not stand alone videos. My feeling is if someone is going to download or stream a 10 MB video, a 500kb ad won't kill them. Video content is very expensive to host still and not from a bandwidth point of view either. I do a lot of my own video production that I own, and I also pay royalties on videos that I host. There is also the cost of getting a server capable of streaming to hundreds of people at once. I made the mistake a few years ago in adding video content to my site, not understanding the costs. After 2 months I had to remove it has it killed my servers. I had so many complaints from people that I had to add them back at a loss.

Last edited by thegauntlet; 01-10-2007 at 01:10 AM.
thegauntlet is offline   Reply With Quote
Old 07-17-2007, 05:19 PM   #4
Registered User
Join Date: Jan 2003
Location: portugal
Posts: 291

also the costs now are very diferent from some years ago.
back then a simple shared account was expensive
JFS is offline   Reply With Quote
Old 10-17-2007, 04:10 PM   #5
Registered User
Join Date: Oct 2007
Posts: 51

Just wondering if anyone is seeing any of these video ads in their VCM's account. When they first launched a saw a handful listed and they suddenly disappeared.

I don't think these are working out as well as what VCM thought they were as I have not seen any listed within my account for a few months now.
lates2 is offline   Reply With Quote


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
RealTechNetwork Launches Video Content Network Czar Barter/Trade, Buy, & Sell 0 08-24-2006 10:40 PM
ValueClick to acquire Mediaplex Czar Making Money with CPC and/or CPM Programs 8 07-04-2001 08:52 AM
ValueClick offers CPM Campaigns! KP of Snooply Making Money with CPC and/or CPM Programs 25 06-19-2001 02:28 PM
Valueclick Not To Be TRUSTED! sargam Making Money with CPC and/or CPM Programs 2 06-09-2000 09:40 AM
My ValueClick History nicbos Making Money with CPC and/or CPM Programs 1 01-29-2000 09:22 AM

Please support our advertisers. They ensure our survival.

All times are GMT -5. The time now is 12:47 AM.

GeekVillage.com is copyright © 1998-2015 Curiosity Cave - Science gifts for clever kids. All rights reserved.
Powered by vBulletin® Version 3.7.4
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.