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Old 07-13-2008, 08:46 AM   #1
Czar

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Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
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Default Even Google can't monetize video properly

They may appear unassailable in other areas of their business, but the latest figures out of Google show that they're still struggling to generate decent returns from YouTube; despite the site commanding a freakishly large percentage of the world's total bandwidth consumption.

Google's processes for signing up video advertisers for YouTube are apparently quite antiquated and while their data transfer costs continue to stack up, the YouTube division appears to still be operating at a loss due to Google's failure to sufficiently monetize the site.

For more on the topic, see this article:
http://www.adotas.com/2008/07/google...e-not-so-much/

Are any of you lads 'n' lasses doing a better job on a relative scale and managing to convert video-based content into profit?
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Old 07-14-2008, 04:08 PM   #2
chuck10
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I dont know many that are right now and Im not sure if its the niche they are trying to work into or what but it has been a struggle pretty much for all I know right now.
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Old 10-02-2008, 08:06 PM   #3
Czar

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This still seems to be a problem for the company.

While Google has long touted the strength of embedded video ads over more traditional pre and post-roll ads, YouTube flew in the face of that assertion by rolling out a series of post-roll video ads throughout its popular site during September.

This continued experimentation shows that Google's still not quite sure as to how best to leverage YouTube's massive audience so as to generate strong and sustainable profits.
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Old 11-07-2008, 12:55 PM   #4
phoonk
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It will be interesting to see if Youtube moves their videos over to Googles Data Centers. Google is a centralized datacenter with peering from what I can tell. COmpletely different than what the CDN networks do. Will that set a new trend ? It makes bandwidth much cheaper as others have pointed out.
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