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Old 08-23-2007, 10:14 PM   #1

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
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Default YouTube's new ad format explained

Hi all,

As many of you may have noticed, YouTube has recently started rolling out a new in-video ad format that does away with some of the limitations of the more popular pre-roll and post-roll systems.

Rather than re-hash every detail here, please feel free to refer to the following article, which explains the new format in accessible detail:

Do you think this more flexible style of in-video ad will start to displace rigid 5-30 second pre-rolls as the most popular form of online video monetization?

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Old 08-28-2007, 09:54 AM   #2
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Sounds very interesting indeed! Very similar to AdBrite's InVideo ads, the difference being that a video ad is launched as soon as you click on it and not the target page itself...

... which leads me to my next point. While video ads may be funky and quite some revenue can be made of them, it is doubtful to asume, that most websites will spend the time and money involved in creating a nice video ad. The flash ad may be seen as a kind of "pre-video-ad", but as said, I doubt that e.g. a website to download source code from will make a professional video ad as seen on tv - or am I seeing this whole thing just too much like tv ads?

I believe video ads have a bright future, and will obviously, because of technical costs involved (streaming a video is more bandwidth intensive than a simple gif banner), bring in a nice bit of revenue for publishing websites, but for the reasons stated above, a kind of "limited" future.

It's weird how the advertising world evolves: first there were banner ads, then text ads were popular, and now everyone is taking a huge step in the other direction: video ads. Not bad, though. It's more entertaining.

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Old 08-28-2007, 03:01 PM   #3
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There's only so much screen real-estate, and its important to have multiple-ad formats.

Personally I'd probably be more in favor of a 15 second pre-roll or post-roll than a overlay.
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