Webmaster Forum Rules | Posting Guide | Contact Us | Testimonials | Contributing Geek Program | Advertise on Geek/Talk
Welcome to the GeekTalk Webmaster Discussion Forums from GeekVillage.com

Click Here To Register. It's Free!

Go Back   geek/talk: Signature-free discourse for serious web publishers > YOUR REVENUE: Making Money On The Internet > Making Money from Online Audio, Video and Web 2.0 Applications
User Name
Password
Register FAQ Calendar Search Today's Posts Mark Forums Read

Reply
 
Thread Tools Display Modes
Old 11-14-2006, 06:44 AM   #1
Czar

Webmaster
 
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default Pre-roll, post-roll or product placement?

The following article provides a good, if simplistic, overview of where the online video advertising market stands presently and what decisions are currently being made to chart the way forward:
http://www.clickz.com/showPage.html?page=3623922

The article notes some impressive figures from eMarketer regarding the year-over-year growth rates in online video advertising that are certain to draw greater attention to effective video delivery systems, while challenging the belief that pre-rolls and simple repurposing of television content for the web is going to continue to lead the way.

Your thoughts?
__________________
Czar

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline   Reply With Quote
Old 12-21-2006, 10:17 PM   #2
Dalgar
Registered User
 
Join Date: Oct 2003
Posts: 68
Default

I think pre-roll and mid-roll ads are what will catch on with longer video content. People are used to this format on television, and will make the adjustment on the web as well. Pre-roll won't catch on for short video content. Anything 4-5 minutes or longer, pre-roll is great.

Product placement for certain types of video will work well, and is likely an ideal solution if you can find willing advertisers.

I don't think post-roll will ever be anything more than a cheap, bargain alternative to pre-roll and mid-roll, with a fraction of the results.

All said, video ads cannot be the same as a TV ad. This is an entirely different medium, and it needs to be treated as such. 15 seconds or less. Engaging, viral content. Catchy and to the point. Targeted to the audience.
Dalgar is offline   Reply With Quote
Reply

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
READ BEFORE YOU POST: Forum Rules/Procedures Steve_S Archives of old posts from Let's Barter/Trade, Buy, & Sell 0 08-14-2001 11:48 AM
Why can't I post? Steve_S Help Me - FAQ - Lost Geek (Read Only) 0 07-31-2001 12:07 PM

Please support our advertisers. They ensure our survival.

All times are GMT -5. The time now is 02:32 AM.


GeekVillage.com is copyright © 1998-2015 Curiosity Cave - Science gifts for clever kids. All rights reserved.
Powered by vBulletin® Version 3.7.4
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.