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Old 08-08-2007, 02:25 AM   #1
Rivux
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Default MxN Media

Was just in a Macs Milk (a national convenience store chain in Canada) and they had installed two 32" lcd tv's in the store that were showing video ads. Its the first I had seen something like this in convenience store in Canada. One of the ads they showed was a sales pitch to buy ad time and it was from MxN Media which is the network supplying the ads. Has anyone worked with them before, I had never heard of them before this and was wondering if anyone had any first hand experience with them.
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Old 08-08-2007, 03:11 AM   #2
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I haven't worked with that company in particular, but digital display advertising and digital signage is all the rage in Australia these days. One of the first players in the space down here was a client of ours, so we have a little bit of knowledge as to how the industry operates.

The medium is very popular with shopping centres and any retail outlet that has a queue mentality, because it provides companies with the ability to cross-sell product and to keep customers entertained during down time. Some tech providers, similar to MxN Media, will also split ad revenue with the host venue, depending on the level of foot traffic they attract, or will in some cases enable the host to sell advertising on the devices directly.

Rivus, are you looking at this from the perspective of an advertiser, a host site or a media creator?
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Old 08-08-2007, 03:43 AM   #3
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The idea of using it as an advertising method for some sites that I operate that cater to the local market (London, Ontario) is intriguing to me. I am going to contact them to find out some more information but if anyone has any insight into what I should be looking for, or what questions to ask it would be appreciated.
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Old 08-09-2007, 01:04 AM   #4
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Their media kit should contain information that covers all of the following:
- Your ability to choose regions or individual displays as placement options
- levels of foot traffic in each display location
- the length of your advertisement and frequency of display
- their stance on competitive ads (will the one display be used to advertise three competing services, or only one)
- The price of each booking per month and the total number of displays estimated for that period
- The price for creative development (plus info on whether you can supply your own creative to their specs)
- Info on the number of times you can change your ad per month or per year

It should also contain case study or testimonial info from existing clients to indicate what response rates they have managed to generate and what was most effective (cross-selling products that are located in the immediate vicinity of the display vs promoting products that require users to remember a phone number or URL), etc.

If their kit skims over any of these points, those should be some questions to ask.
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