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Old 07-19-2001, 04:03 AM   #1
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Lightbulb What average CPM rates are you all getting (with who?)

Hi all,

I've just been checking on my stats, and it shows that I've been getting an average CPM of $0.20. All my inventory has been sold, although the banners I see on my site are normally for charities and such. So does this not appear a bit low?

I'm with Bulletmedia.com



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Old 07-19-2001, 04:25 AM   #2
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we joined Adtegrity.com and work for them 2 months.we havn't got 1 cent, neither with focusin ,we work for them 3 months,they havn't show us 1 penny.

$0.20 per cpm is good ...
check is important more than true lie.

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Old 07-19-2001, 05:21 AM   #3
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I've been seeing close to $0.30 CPM with Fastclick, but I've really had to use WebAdverts, good ol' SSI calls, and other ad companies to use a good portion of my site's impressions so that the default rate with Fastclick doesn't sneak above 40%.

Considering the beating almost everyone's been taking lately (except for those who got lucky or have time to find good CPA/CPS programs), $0.20 CPM isn't bad.

Last edited by Gracklor; 07-21-2001 at 01:27 AM.
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Old 07-19-2001, 06:35 AM   #4
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Well, I am getting a $.51 CPM from FastClick, unfortunately I am getting a LOT of defaults (the $.51 is on the non-defaulted items). The defaults rollover to Banner-Mania where I am only seeing a $.25 CPM. Again, Banner-Mania has about a 60% default rate and those are being rolled to in-house ads.

I am hoping that Zonify will be up soon and then I can roll all these defaults to him for a $.25 CPM, thus selling all my inventory. We shall see.


[This message has been edited by Bladerunner (edited 07-19-2001).]
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Old 07-19-2001, 03:07 PM   #5
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Just checked getting .07 CPM (it was .02 CPM for most of them month tho lol)
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Old 07-19-2001, 06:14 PM   #6
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When I was selecting only the best campaigns at Fastclick, I was seeing around $0.45 CPM with around 50% (and was sending the rest to the casino CJ ads that I will hopefully see the money from), but since I don't have any good defaults figured out yet, I've selected all fastclick campaigns and now I'm seeing around $0.25 CPM with 30% defaults. The good news is I'm seeing $2.75 cpm on the pop-unders they serve.

And I'm probably getting around an additional $0.15 CPM from my goto search box.

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Old 07-20-2001, 12:57 AM   #7
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Getting .40 CPM from Fastclick and .51 CPM from Engage.

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