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Old 05-03-2001, 05:13 PM   #1
Webmaster5000
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Join Date: Mar 2001
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Question Advertising.com CPMs?

Question...I'm using Advertising.com as my Engage defaults. The Advertising.com report is split into CPC and CPM. I've just begun (2 weeks) serving the Advertising.com ads as the Engage defaults, and have noticed that even though I get significant CPM impressions, I make $0 or close to it every day. It equates to less than a penny CPM, if that.

Anyone use Advertising.com as Engage defaults and have this problem? I'm betting that it's a reporting issue since the code doesn't change in the default. Anyone not using them as defaults and seeing decent CPMs?

(Just so it's clear I'm only talking about the CPM column in the report...not the overall CPC+CPM return/impression)
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Old 05-03-2001, 05:20 PM   #2
kerplunk
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**** man, if you have an account with advertising.com, use them as your MAIN advertiser. They like never have defaults, their ads are high quality, and I would KILL to get into their network.
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Old 05-03-2001, 05:23 PM   #3
Webmaster5000
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I'm considering it. I serve a ton of defaults with Engage, but I'm also still doing ok with them regardless. If people tell me the CPM's are up there I may make that decision.
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Old 05-03-2001, 05:33 PM   #4
KP of Snooply
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I'm on their network. It only works good if you have over 1 million impressions!

No defaults! Great stuff!

------------------
Kaumil Patel
Snooply.com - We Snoop. You Find.
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Old 05-03-2001, 05:43 PM   #5
fatale
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That's not true. Advertising.com shows a lot of defaults. It used to go into CPC category and now it seems to go into CPM. So I get stats like this:

05/01/2001 20,404 43 0.21% $5.40 32,652 174 0.53% $0.62

I.e. $0.27 CPM for CPC banners and less than $0.02 CPM for CPM banners, which can only be because of all the defaults.

Last year, it was more like this:

12/12/2000 39,551 51 0.13% $2.54 1,152 18 1.56% $0.67

I.e. $0.06 CPM for CPC banners and $0.60 CPM for CPM banners with very few CPM impressions.


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