Have you seen CPM's rise a bit? - geek/talk: Signature-free discourse for serious web publishers

**Kathy** · 04-02-2001, 12:24 PM

It seems that this month's CPM's are a tiny bit higher than last month. Anyone else or is it a figment of my imagination?

SSacobie · 04-02-2001, 12:27 PM

I vote figment.

BlazeBox · 04-02-2001, 12:41 PM

I happily agree with you - CPM for me is on the rise again, quite a bit even - a pleasant sight http://geekvillage.com/ubb/smile.gif

Have a great day,

Mike

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Mike Ossendrijver

dbcooper · 04-02-2001, 01:06 PM

Agree. (I'm with Engage.)

pete57 · 04-02-2001, 01:47 PM

Same here.. http://geekvillage.com/ubb/smile.gif

SSacobie · 04-02-2001, 01:57 PM

I'm with Engage (mostly) and have seen rates come crashing down this month on all counts. Even our site that had 17% CTR is getting poor CPMs. But I'm just chalking it up to a) market (which is bad for all) and b) beginning of the month (which is traditionally bad for Engage).

[This message has been edited by SSacobie (edited 04-02-2001).]

regier · 04-02-2001, 02:16 PM

I noticed a bit of a difference. I was actually able to cover my server expenses this month just with banners. It's been a while since that happened.

dbcooper · 04-02-2001, 03:09 PM

SS, back in December I cut the Engage delivery to slightly under 400k/month. Over that period, with the impressions at a fairly constant rate, the effective CPM (before commission) has climbed from $1.20 to 1.36 in March.

ch3m · 04-02-2001, 03:25 PM

Another site I run that uses Engage has showed no up trend yet... Although if it did, I'd be a happy camper http://geekvillage.com/ubb/smile.gif

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ch3m - ICQ: 96179704
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4FreeCards - http://www.4freecards.com

**Czar** · 04-02-2001, 04:02 PM

dbcooper, my results have been similar to yours, in that when I reduced my exposure to Engage (in response to very late payments from Engage Australia), I noticed my CPMs rise. Of course, this phenomena is not new in the CPM field, with more impressions generally converting to a greater proportion of default ads.

This is one of the reasons why it's ideal to have active accounts with 2 or 3 CPM/CPC agencies, with a few CPA accounts open to handle defaults.

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Czar

TheWebHead · 04-02-2001, 04:06 PM

Typically, for me anyways, my CPM is higher at the beginning of the month through the ad networks. Fastclick has been encouraging lately w/ the increasing number of campaigns, esp. popunders.

dbcooper · 04-02-2001, 04:23 PM

>with more impressions generally converting to a greater proportion of default ads.

Yes, and that's why I cut them back to those levels.

But, with the total delivered impressions roughly at the same level over the past 4 months, the effective CPM has trickled up by 16 cents so it does appear that the rates might have bottomed out.

I should have added earlier that I blocked pop-ups and pop-unders.

Ex · 04-02-2001, 05:44 PM

Well I would say CPM is rising a little bit higher, but consider negligible.

I'm with BurstMedia, there's more campaign than January and February and overall revenue has increased like 3 folds..but then how long can this last again?

Anyhow, the increase though 3 folds is quite minimal compare to last year.

------------------
Ex
Anime Genesis dot Com - Anime Entertainment Channel

demae · 04-02-2001, 06:37 PM

everyone.net dropped from 0.10 CPM to 0.05 CPM this month.

Paperboy · 04-02-2001, 06:51 PM

I saw my Luna network CPM take a big jump from January to Feb although it has been so volatile that I'll have to wait for the March results before I consider it a trend. Fingers crossed!

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The Paperboy

04-02-2001, 12:24 PM	#1
Kathy Join Date: Jun 2000 Posts: 1,046	Have you seen CPM's rise a bit? It seems that this month's CPM's are a tiny bit higher than last month. Anyone else or is it a figment of my imagination?

04-02-2001, 04:02 PM	#10
Czar Join Date: Aug 1999 Location: Gold Coast, Queensland, Australia Posts: 9,506	dbcooper, my results have been similar to yours, in that when I reduced my exposure to Engage (in response to very late payments from Engage Australia), I noticed my CPMs rise. Of course, this phenomena is not new in the CPM field, with more impressions generally converting to a greater proportion of default ads. This is one of the reasons why it's ideal to have active accounts with 2 or 3 CPM/CPC agencies, with a few CPA accounts open to handle defaults. ------------------ Czar Net-Ads - Webmaster Resource Center The All-4-Free Freebie Tree The iOnline Network

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04-02-2001, 12:27 PM	#2
SSacobie Registered User Join Date: Jan 2001 Location: Silver City, NM, US Posts: 487	I vote figment.

04-02-2001, 12:41 PM	#3
BlazeBox Join Date: Jan 2001 Location: The Hague, The Netherlands Posts: 231	I happily agree with you - CPM for me is on the rise again, quite a bit even - a pleasant sight http://geekvillage.com/ubb/smile.gif Have a great day, Mike ------------------ Mike Ossendrijver

04-02-2001, 01:06 PM	#4
dbcooper Registered User Join Date: Feb 2001 Posts: 95	Agree. (I'm with Engage.)

04-02-2001, 01:47 PM	#5
pete57 Registered User Join Date: Nov 2000 Location: Montreal, Canada Posts: 155	Same here.. http://geekvillage.com/ubb/smile.gif

04-02-2001, 01:57 PM	#6
SSacobie Registered User Join Date: Jan 2001 Location: Silver City, NM, US Posts: 487	I'm with Engage (mostly) and have seen rates come crashing down this month on all counts. Even our site that had 17% CTR is getting poor CPMs. But I'm just chalking it up to a) market (which is bad for all) and b) beginning of the month (which is traditionally bad for Engage). [This message has been edited by SSacobie (edited 04-02-2001).]

04-02-2001, 02:16 PM	#7
regier Registered User Join Date: Jul 2000 Location: Edmonton, Alberta, Canada Posts: 279	I noticed a bit of a difference. I was actually able to cover my server expenses this month just with banners. It's been a while since that happened.

04-02-2001, 03:09 PM	#8
dbcooper Registered User Join Date: Feb 2001 Posts: 95	SS, back in December I cut the Engage delivery to slightly under 400k/month. Over that period, with the impressions at a fairly constant rate, the effective CPM (before commission) has climbed from $1.20 to 1.36 in March.

04-02-2001, 03:25 PM	#9
ch3m Member. Join Date: Mar 2001 Posts: 73	Another site I run that uses Engage has showed no up trend yet... Although if it did, I'd be a happy camper http://geekvillage.com/ubb/smile.gif ------------------ ch3m - ICQ: 96179704 ------------------ 4FreeCards - http://www.4freecards.com

04-02-2001, 04:06 PM	#11
TheWebHead Member. Join Date: May 2000 Posts: 148	Typically, for me anyways, my CPM is higher at the beginning of the month through the ad networks. Fastclick has been encouraging lately w/ the increasing number of campaigns, esp. popunders.

04-02-2001, 04:23 PM	#12
dbcooper Registered User Join Date: Feb 2001 Posts: 95	>with more impressions generally converting to a greater proportion of default ads. Yes, and that's why I cut them back to those levels. But, with the total delivered impressions roughly at the same level over the past 4 months, the effective CPM has trickled up by 16 cents so it does appear that the rates might have bottomed out. I should have added earlier that I blocked pop-ups and pop-unders.

04-02-2001, 05:44 PM	#13
Ex Registered User Join Date: Feb 2001 Location: KL,Malaysia Posts: 271	Well I would say CPM is rising a little bit higher, but consider negligible. I'm with BurstMedia, there's more campaign than January and February and overall revenue has increased like 3 folds..but then how long can this last again? Anyhow, the increase though 3 folds is quite minimal compare to last year. ------------------ Ex Anime Genesis dot Com - Anime Entertainment Channel

04-02-2001, 06:37 PM	#14
demae Registered User Join Date: Nov 2000 Posts: 1,291	everyone.net dropped from 0.10 CPM to 0.05 CPM this month.

04-02-2001, 06:51 PM	#15
Paperboy Registered User Join Date: Nov 2000 Location: Perth, Australia Posts: 69	I saw my Luna network CPM take a big jump from January to Feb although it has been so volatile that I'll have to wait for the March results before I consider it a trend. Fingers crossed! ------------------ The Paperboy