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Old 05-22-2001, 08:46 PM   #1
Strider
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Unhappy Your Dream Program

In the last few weeks, the affiliate program industry has taken a major pounding. In the last two weeks we have seen talks of linkshare.com having major problems, cyberrebates.com filing for bankruptcy and well known and respected programs like art.com, egarden.com and luxlook.com close their doors. Even clubmom, one of the well known leaders in the industry has had to temporarily close down for restructuring. In my opinion there is still no doubt that the industry itself has a lot of potential. What went wrong with all of these programs?

Their are many reasons why the industry is having problems. Personally, I think one of the reasons is how the programs are structured and how they treat their affiliates. Affiliates are more often than not treated as inanimate road side billboards instead of the partners that they are. As an affiliate, what would you like to see in an affiliate program? What would make you go the extra mile to promote a particular program over another? What do you think are the main problems in the affiliate program industry today?

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Old 05-22-2001, 09:06 PM   #2
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hmmmm... heres a though... 1 is was mostly because people didn't understand the industry, back in september before the great depression advertisers were going crazy buying up ad space trying to get good results, but the reality was that they weren't. Intel, MP3.com, IBM all spent thousands some even millions of banner advertising that the results were not good at all, i think this is due to the content not being targetted enough...

example:

women.com running banner advertisments on a mp3 site, what do you think the potential is going to be? Do you think that people on the mp3 site are actually going to care about womens clothing... well i can almost say for sure that 99.9% wouldn't care unless that were giving it away for free... but we saw this on various web sites and advertisers were not getting the results that they wanted....

....therefore the great depression...

just my bit... (dunno if i holds any merrit but this is how i look at the situation)

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Old 05-23-2001, 06:29 AM   #3
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I am not talking about the advertising industry, I am talking about the affiliate program industry. In particular, pay per lead and pay per sale programs run by companies to sell a product.

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Old 05-23-2001, 07:45 AM   #4
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oh... no comment...
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Old 05-23-2001, 02:07 PM   #5
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My checklist for a dream affiliate program:

Commissions:
- High Commissions: High enough commissions to be worth my time and high among the rest of the programs in their field.
- Recurring Commissions: Some form of keeping the customer/recurring commissions.

Payment:
Monthly payments are a must. Anything less than this is a great bonus. Payments should also be sent no more than 30 days after the pay period has ended (obviously lower would be better).

Stats:
- Live Stats: Live stats help a great deal. The longest delay I can deal with is 1 day for a stats update.
- Multiple Tracking Accounts: It helps a tremendous amount to offer me different tracking accounts. I really need to see how source 1 of traffic compares to source 2 and if it is worth keeping both going.

Promotional Materials:
- Banners: Banners should not have the company's logo on it or the company's web address. If all banners have this, then it shows the company just wants to run their program as a free branding program instead of one where the affiliate benefits.
- Free Content: I need lots of free content in their area to help promote them or even better understand their field.

Field of the Program:
The program's field can't be in one that is way too crowded and filled with other products/sites (for example, Internet Marketing). For me, I don't mind promoting a product in a field I am not familiar with as long as I can learn enough about the field and design a site for the product.

Overall Setup of the Program:

- Sales Tracking: Merchant should have some form of a cookie system and make certain the affiliate gets commission for any sales made.
- Good Customer Service: Although I rarely write to the support team for an affiliate program I am with, it helps to get a response within a day to any problems I may have.


Meeting all of those points would be my personal dream affiliate program.

Now as far as what is wrong in the affiliate industry these days, I personally feel it is companies who either don't understand or don't care about affiliate marketing. More than 99% of the programs I see online are absolutely worthless. This tells me the company running the program could care less about affiliate marketing. I really don't understand this either. Many companies poured millions into banner campaigns for no guarantee of results when they could have just opened a killer affiliate program and certainly have seen results.

Luckily, the affiliate industry will wise up in the next few years and we'll see more good programs out there. Until then, I'm scouring around looking for decent ones and developing my own products to sell.
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Old 05-23-2001, 11:32 PM   #6
Nintendo
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http://www.clickbank.com/ is an example of the dream program.

Commission is up to 50%.
They pay twice a month.
There stats are live.

Only changes I would make are having the stats show the number of clicks, not just sales, and have even more programs to join!!!!!

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Old 05-24-2001, 03:30 AM   #7
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My dream program is the one that pays me the most. (umm, Jack pretty much said everything else that I was going to say)
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