Webmaster Forum Rules | Posting Guide | Contact Us | Testimonials | Contributing Geek Program | Advertise on Geek/Talk
Welcome to the GeekTalk Webmaster Discussion Forums from GeekVillage.com

Click Here To Register. It's Free!

Go Back   geek/talk: Signature-free discourse for serious web publishers > YOUR FRIENDS: The geek/talk Community > Archives of the best threads
User Name
Password
Register FAQ Calendar Search Today's Posts Mark Forums Read

 
 
Thread Tools Display Modes
Old 05-10-2003, 11:01 AM   #1
Gracklor
Registered User
 
Gracklor's Avatar
 
Join Date: Feb 2001
Location: Colorado Springs, CO USA
Posts: 549
Question Running a Banner Exchange worth it?

Has anyone here had successes with running a banner exchange? Is it even worth the trouble?
Gracklor is offline  
Old 05-10-2003, 11:26 AM   #2
Czar

Webmaster
 
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default

I'll be launching a niche-content exchange within the month, and feel that there remains room for others to do the same.

Competing with the bCentral LinkExchange's of the world seems a rather futile endeavour, especially given the low rates that broad exposure like that is likely to attract, unless substantial investments into targeting and reporting tech are made. Sticking to the service of a specific geographical or content group, though, could help to differentiate yours from the hundreds of other exchanges in existence, and to increase your appeal to advertisers working within the industry or area targeted.

Best of luck if you do go ahead with the project.
__________________
Czar

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline  
Old 05-12-2003, 08:33 AM   #3
Stan
Registered User
 
Stan's Avatar
 
Join Date: May 2003
Posts: 27
Default

It’s definitely worth it, but you must have a clear idea of how MUCH trouble that is.
I’ll take a liberty to outline what an exchange needs to have to become successful and try to point-out the consequences of each of them.

1. Exchange rate – you must definitely be looking on at least 3/4, or even more lucrative to webmasters if you can afford it. Add some necessary promo stuff (like sign-up bonuses, and other imaginable giveaways, that will actually turn your commission to zero for at least a year or so)

2. Moderation of sites and banners. Not only will you have to walk a fine line between participants quality and overall network reach (which is quite a taxing task as it is), but you’ll also need to provide support for your participants in the most honest, kindly and speedy manner possible (You’re soon to find-out that it takes almost as much time as a 9 till 5 job does)

3. Technical issues – not only will you need software that can provide sophisticated targeting capabilities, real-time and aggregate reporting, campaign management, cheat attempts monitoring etc., you also need to be able (and capable) to alter it to better meet your participants expectations – for if you’re not responsive at all to their customization requests they are more than likely to leave you for good. Free scripts don’t have what it takes, while the paid ones might lack the customization capability…

4. Prepare to invest some money for disk space. Detailed logging of every banner request, user action and system response is a MUST for network owner supporter, and a costly one at that. And you also need to serve all the ads from your own server – otherwise the quality control in your network will be nothing more than a declaration

5. Cheaters can never be dealt with by software alone. So get yourself ready to invest your time and effort into possible chat monitoring (and that comes in addition to aforementioned support, moderation and customization jobs).

6. Calculate. The more advanced features and controls you’re giving away to your participants, the more it will cost you. Every degree of freedom that you provide them with comes at a cost of the entire network unbalancing. And it can be balanced back only at a cost of your own commission, which is quite limited. And any attempt to be stingy on balancing or even a thought of overdrawing is a sure way to the doom of entire project.

7. Promotion. Theoretically, you could have promoted from your commission share. In fact, when you’ll need it most this share will only exist THEORETICALLY. And your promo actions will once again call for time and yet again call for money.

It’s getting a bit long already, and I’ve only just started… In brief, if you’re ready to work like a dog and keep investing for a year at the very least, in the long run you have a very good chance to find-out that your effort, time and money were well spent and paid off. If you were thinking for a quick and easy profit – try your luck elsewhere.

Nothing personal

Last edited by Stan; 05-12-2003 at 10:15 AM.
Stan is offline  
Old 05-12-2003, 05:53 PM   #4
Czar

Webmaster
 
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default

Great response! The level of detail presented above is commendable, and is sincerely appreciated.

Sounds demanding; rather like every other online marketing/community project with which I've ever had the pleasure of being involved.
__________________
Czar

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline  
Old 11-03-2003, 10:25 AM   #5
Stan
Registered User
 
Stan's Avatar
 
Join Date: May 2003
Posts: 27
Default

Czar, It seems like your opinion is of high value when it comes to IT recruiting.

Starting tonight, I work as Head of Customer support/Technical Consultant for what I always considered to be the most advanced exchange on the market. And yes, they’ve seen this tread before approaching me
Stan is offline  
 

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Running a Banner Exchange worth it? Gracklor Web Design and Webmaster Issues 9 11-04-2003 08:17 AM
banner exchange **** archtrader Making Money with CPC and/or CPM Programs 8 08-18-2001 03:56 AM
Running a banner exchange? RoadRash Marketing Your Website Online 4 03-14-2001 12:53 AM
Is a banner exchange going to generate income these days? wcmike Making Money with CPC and/or CPM Programs 8 01-01-2001 01:10 PM
Is $1.00 per 1,000 impressions on a banner exchange worth it? fairhousing Making Money with CPC and/or CPM Programs 3 04-07-1999 06:14 AM

Please support our advertisers. They ensure our survival.

All times are GMT -5. The time now is 09:02 AM.


GeekVillage.com is copyright © 1998-2015 Curiosity Cave - Science gifts for clever kids. All rights reserved.
Powered by vBulletin® Version 3.7.4
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.