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Old 01-02-2003, 06:19 PM   #1
PistolPete
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Default Paid Search Engine Inclusion

Most of the major search engines now require a yearly fee for inclusion. Since I can't afford to pay for inclusion in all of then, which two or three do you recommend I choose?

Thanks,

Pete
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Old 01-02-2003, 06:52 PM   #2
OC
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Current paid inclusion choices:

Yahoo - $299 recurring annually
Looksmart - $50 + $.15/click
Inktomi - $39 for 12 months... chances are your main page won't be delisted if you don't renew
Altavista - $39 for 6 months
FAST/AllTheWeb - $34 for 12 months... chances are your main page won't be delisted if you don't renew
Ask Jeeves / Teoma - $30

Incomplete personal list. Remind me if I missed any one.



So far I've submitted my new site to Ink, FAST, and AV. IMHO:
  • Inktomi is definitely worth it. It supplies MSN (#3 site according to Traffic Ranking). It isn't too heavily dependent on inbound links (good since new sites generally don't have any) and it is fairly easy to optimize for a lot of niche terms. www.positiontech.com/
  • Still tinkering with FAST. Initially seems worth it.
  • AV wasn't worth it for me. They have little traffic and don't provide results for any big partner sites. It's increasingly dependent on links which I don't yet have. I have a super niche term and I'm on page 13... I will not be renewing in 6 months.
  • Ask Jeeves / Teoma is not worth it. I have no first hand experience, I'm just blindly trusting some SEO pro. Also, trafficranking.com shows how little search traffic they get.
  • Yahoo. I have no experience with the new Yahoogle listings, but I'm not submitting to Yahoo unless the Google dance doesn't pick me up this month. You'll have to weigh pros & cons for yourself.
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Old 01-03-2003, 12:17 AM   #3
brian 2468
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Hi pete....If it is not Commerical can likely get it listed at Zeals directory I need more points........
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Old 01-03-2003, 11:00 AM   #4
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Will they index the entire site or just the submitted URL?


Pete
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Old 01-03-2003, 11:31 AM   #5
Czar

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It's also worth noting that Inktomi is likely to start supplying Yahoo once again following the consumation of the acquisition, which would make it an even greater investment.

Personally, the only paid inclusion I buy is Ink. Outside of that, I manage campaigns through Google AdWords, Overture, Roar and smaller PPCSEs which are obviously more predictable, measurable and controllable buys.

Sites can still creep into all of the others (yes, even Yahoo's human-edited directory) without paying a dime, though one may sacrifice placement to a degree through avoiding listing fees.
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Old 01-03-2003, 02:08 PM   #6
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Good stuff everyone. Thanks.

Minor point:

"Inktomi - $39 for 12 months... chances are your main page won't be delisted if you don't renew"

I wish I forgot to renew and they cut me off (all sites/links) like a hot knife through butter a few days after the expire date.
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