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|08-03-2001, 07:33 AM||#1|
Join Date: Jul 2001
Location: Rochester, MN, USA
confused by acronyms
I have been reading these forums for some time now, but I am still somewhat of a newbie and this is my first post. I am confused by all of the acronyms used to describe the different types of advertising programs. I hear:
While I have figured a few of them out by the context they were used in, I still don’t know others. Anybody care to help me out? Feel free to add to my list
Last edited by scottyO; 08-03-2001 at 07:34 AM.
|08-03-2001, 08:13 AM||#2|
Join Date: Jan 2000
Location: Lkpg, SE
CPM: Cost per 1000 ad displays. If you run an ad campaign for $5 CPM, you'll get $5 for each 1000 banner impressions you show.
CPC: Cost per click. You receive a fixed (usually) amount, say $.40, every time someone clicks on a banner.
CPA: Cost per action. You get paid when a visitor clicks on a link on your site, and then performs some kind of action (fills out a form, downloads a program) on the advertiser's site.
CPS: (Cost per sale???)
I've only seen these two at Commission Junction:
EPC: Earnings per 100 clicks. Used as a way to tell how well the different CPA programs convert clicks into leads.
EPM: Earnings per 1000 impressions.
Then there's also CTR, meaning click-through ratio. If one out of 100 visitors clicks on a certain banner, the CTR for that banner is 0.01 (or 1%).
|08-03-2001, 08:57 AM||#3|
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Welcome to Geek/Talk, scottyo
Thanks for the great explanations, AK. And yes, CPS is representative of 'cost per sale', which is virtually the same as CPA except that the action involves a completed monetary transaction.
If you (or anyone else) has any other 'newbie' questions of this type, don't hesitate to ask. Although the regulars here make a habit of talking in shorthand, it's always great to see a thread such as this arise every now and then to clarify the mumbo-jumbo.
|08-03-2001, 09:55 AM||#5|
Join Date: Mar 1999
Location: See Answers 2000 Limited
I made a very big glossary
(sorry rest of the site is not finished yet but the glossary is)
I made a small glossary a long time ago
EPC and EPM - are unique to CJ (they made up these terms as far as I know) , and don't yet appear in either of my glossaries
Hope this helps
Last edited by WildComputer; 08-03-2001 at 09:58 AM.
|Thread||Thread Starter||Forum||Replies||Last Post|
|confused by acronyms||scottyO||Making Money with CPC and/or CPM Programs||10||08-04-2001 12:53 AM|
|Confused||GlassRattler||Making Money with CPC and/or CPM Programs||1||07-31-2001 06:40 AM|
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|Confused to oblivion||Doug||Web Design and Webmaster Issues||2||03-07-2000 11:27 AM|
|CJ has me confused!||WildComputer||Making Money with CPC and/or CPM Programs||9||01-29-2000 06:54 AM|