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Old 11-12-2008, 10:38 PM   #1
Czar

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Default There's still rapid growth potential in online video

Hey all,

Amid the doom and gloom of late, bright spots have emerged in some areas of the online advertising and Web 2 space. One of those is online video, in which interest seems to be escalating steadily.

The latest positive report came from Blinkx, which is a company that leverages contextual data to target video ads at consumers that relate to the type of content being streamed. The company reported that it achieved 115% revenue growth in the 12 months to September 30, compared to the year prior.

Could online video gains help to guide web publishers through an otherwise sluggish 2009?
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Old 11-12-2008, 11:36 PM   #2
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while i do not want to sound pessimist, i am not sure we can take one or two examples and judge the entire market.

over the last few months, i have been involved in the video/rich media segment and it's not been a easy ride.

i work for one of the top 10 internet companies in india
When it comes to video content, video advertising, the responses have been less than impressive.
The cost of acquiring/making content is still a bit expensive here and trying to "get" advertisers out of tv into internet advertising needs a lot of patience an lot of "teaching".

While the potential is there, if someone is serious about making money from this, then i guess they may have to wait for a while before striking gold or have something unique.

would love to hear other opinions on this
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Old 11-14-2008, 03:53 AM   #3
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Here's a techcrunch article on the same subject:
Quote:

Here is the stark reality of online video: nobody is making much money and the enthusiastic projections for online video advertising going from $500 million in 2008 to more than $5 billion in five years will undoubtedly be pared back in the coming weeks as analysts revisit their numbers. (Those numbers are from August—eMarketer).

The writing is already on the wall. YouTube is resorting to selling off video search results to the sexiest bidder and just today announced that it is extending overlay ads in YouTube Partner videos to embedded videos on other sites (previously these would only show up on YouTube itself). It is pulling out all the stops to try to get those revenues flowing. Meanwhile, smaller video startups such as Veoh and Revsion3 have already cut back on staff and shows in order to survive. So you can throw this slide out the window:
Full article at:
http://www.techcrunch.com/2008/11/13...res-the-money/
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