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Old 05-16-2008, 01:47 AM   #1

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default Video is the new black - Viewership up 64% this year

ComScore has reported that more and more internet users are choosing to consume video content online. Usage increased by 13% in the month of March alone, taking the full year-over-year tally to that point up to a massive64% increase.

YouTube reaped the bulk of the rewards from that trend, delivering ten times as many video downloads as their nearest rival (Fox Interactive, which owns MySpace). In fact, YouTube commands a massive 38% of the total market for streaming video content at the moment. That would represent a very powerful platform, if only Google knew how to monetize it properly.

Those of you who are dabbling in online video, have you seem similar performance gains to those experienced in the industry at large?

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