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Old 05-01-2007, 02:53 PM   #1
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Default average click-through for e-news ads

Does anyone know where I can find the average click-though rate for ads that appear in e-newsletters?

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Old 06-11-2007, 06:51 PM   #2
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I have been looking for the same information and I've been having a hard time finding the information. The best I found was on marketing experiments dot com. They tested a run of 500,000 emails with ads and they found that they only had a .06% CTR. I guess it depends on your product price points and margins.

I hope this helped.
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