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Old 09-13-2005, 10:51 AM   #1
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Default Adtegrity.com Reports Second Quarter loss

Adtegrity.com Reports Second Quarter Results
Tuesday September 13, 10:24 am ET

GRAND RAPIDS, Mich., Sept. 13 /PRNewswire-FirstCall/ -- Adtegrity.com (Pink Sheets: ADTY - News), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported its operating results for the second quarter ended June 30, 2005.

The Company reported a net loss of $119,927 on net revenues of $1.4 million for the second quarter, compared with a net loss of $74,989 on net revenues of $1.3 million for the same quarter last year.

"The drop in profitability was primarily due to an operational expense to convert to a new ad server during April and May. The new ad server has performed as expected and the ad volume has tripled since we finalized the conversion. This cost, while allowing for increased volume, led to the loss for the period," said Adtegrity.com President and CEO, Scott Brew. "The recent growth we've experienced in ad volume is another indication that the overall pace of our business remains strong as does the pace of the industry on the whole."

Adtegrity.com's primary business is the delivery of interactive advertising and marketing services. The Company currently has over 300 website clients under contract and delivers more than 2 billion advertising impressions each month across several vertical content networks. It ranks among the top 10 ad networks in the industry for size. For more information, visit http://www.adtegrity.com .

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words "anticipates," "believes," "estimates," "expects," "intends," "plans," "should," and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company's ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.
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Old 09-14-2005, 03:46 PM   #2
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Posts: 276

That's not good, I been disappointed with them these past few weeks.

I am not sure if anyone else has the same problem but my CPM has dropped from $.33 to $.15 over the last two months which has taken a big hit as AdTegrity is my biggest advertising network.

If the rates don't improve by end of the month, it might be time to start looking at some other options because those rates are unacceptable.
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Old 09-16-2005, 08:31 PM   #3
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my eCPM has been hovering around 0.08-0.10 for the last month or so. I dropped them as of 2 weeks ago and replaced them with Hurricane Digital Media
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