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Old 05-24-2009, 03:18 AM   #1

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default Direct mail revenues fall while email climbs

Sure, direct mail is generally used to reach and acquire new customers, whereas email (if done properly) should be used to communicate with your existing customers and contacts to encourage greater interaction with your brand. Still, it seems that the migration away from postal mail and towards delivery of the electronic type is accelerating.

Direct mail spending is set to drop dramatically over the coming years, according to Borrell Associates, who provided some of the findings of their research report to Adotas:

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Czar is offline   Reply With Quote
Old 03-02-2010, 05:16 AM   #2
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Join Date: Feb 2010
Posts: 37

congrats to all those email marketers.nice news to know. thanx for sharing.
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