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Old 10-27-2008, 04:08 AM   #1
Czar

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Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
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Default Email more effective than social networks for reaching 18-34 year olds

A recent study conducted jointly by Ball State University and ExactTarget has revealed that more youngsters would respond positively to a well targeted email or direct marketing message than to ads placed on social networking sites.

This finding seems to be contrary to much of what the interactive media industry has imagined was the case. Interestingly, though, the same group were opposed to receiving marketing via SMS, even though there will be little difference between the intimacy of SMS and email once they're all carrying smartphones.

See a snapshot of the results from this study here:
http://www.adotas.com/2008/10/study-...ites-may-flop/
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Old 11-01-2008, 09:48 PM   #2
sam1
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Interesting.... i always believed that email works more than the social network to reach out 18-34 year olds... as i felt during this period they are more outgoing.
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