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Old 09-14-2008, 07:38 PM   #1

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default Miva gears up to launch new online ad platform this year

The company who runs a distant third place in the paid search market has always struggled to gain attention above Yahoo and Google in regards to its contextual advertising program. Nevertheless, after 10 years of relying on the FindWhat platform, the company has announced that it will be completely overhauling the technology that drives its network and will start pitching itself as a more competitive and publisher-centric online advertising network than what it has been in the past.

I'll let their press release do the rest of the talking:
NEW YORK - September 12, 2008. MIVA Media, a leading digital advertising network and a division of MIVA Inc., (NASDAQ:MIVA), today announced the planned launch of a new online advertising platform. The new platform is intended to fully replace MIVA's legacy Pay-Per-Click systems across the US and EU and provide significantly enhanced features to the Company's thousands of advertisers and publishing partners.

The new platform is expected to extend MIVA's existing Pay-Per-Click offering by including a broader range of online advertising and marketing formats. It is intended that once fully rolled-out the new platform will provide a complete one-stop solution for publishers looking to monetize their web properties and advertisers looking to run branding, customer action and retention campaigns online.

MIVA's new platform is scheduled to be introduced via a phased roll-out with the first phase beta release planned for U.S. launch in Q4 2008. This first phase release is expected to update and enhance MIVA's existing Pay-Per-Click systems. Image ads are expected to be added to MIVA's existing text based Pay-Per-Click ads, and the release is also expected to include enhanced targeting, screening and reporting tools for advertisers and publishers. This first phase beta release is expected to be followed in 2009 with a second phase release that should see the introduction of a suite of new online ad formats and additional new features.

"As the online advertising market continues to mature, the needs of advertisers and publishers are also evolving. MIVA's new platform is intended to address these needs through completely updated technology that we believe will provide a significantly enhanced set of features and online marketing options for advertisers and publishers," commented S. Brian Mukherjee, SVP and Group Managing Director, MIVA Media.

In addition to the expected benefits for advertisers and publishers, the new technology platform is also intended to deliver cost savings across MIVA's US and EU operations. Once fully launched, the new platform is expected to replace MIVA's 10 legacy technology platforms and deliver savings in hardware, infrastructure and resourcing.

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Czar is offline   Reply With Quote
Old 09-15-2008, 10:09 AM   #2
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The team behind Miva are always very helpful and knowledgeable about the industry. It can only be a good thing for publishers to have another option. It could be interesting.
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Old 09-15-2008, 03:28 PM   #3
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Do Miva allow ads to be opened in a new window?

Its not a huge issue, after all if people like your site they will bookmark it or return to it with go back key in browser. Its just one of those things that bugs me.
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