ValueClick to Acquire Web Clients, and E-Babylon - geek/talk: Signature-free discourse for serious web publishers

Yvette Winn · 06-13-2005, 02:14 PM

http://biz.yahoo.com/bw/050613/135468.html?.v=1

Did not see this coming! Interesting news.

Regards,
Yvette Winn
Affiliate Manager
yvette@maxbounty.com
http://www.maxbounty.com

RevenuePilotRep · 06-13-2005, 08:44 PM

The rumor is that Web Clients deal was forced by their vc company, which is understandable giving high valuation that the company got : )

**Czar** · 06-14-2005, 12:02 AM

The E-Babylon deal seems a little uncharacteristic for ValueClick, but the WebClients/Websponsors.com purchase is clearly a pretty safe bet for the company.

WebClients has operated relatively quietly for a number of years, but has an advantage over some other affiliate networks in the same league in that they often maintain higher margins by promoting their clients' products directly through WebClients-owned websites, as well as through a solid and loyal indie web publishing base. The company has also done a reasonable job in brokering campaigns down through third-tier affiliate networks in the past, which provides them labour-based cost savings.

I have no idea what the company's books might have looked like at the time of the purchase but if, as RevenuePilotRep suggests, the valuation was high, then hearty congratulations are definitely in order for the founders of WebClients, for not only helping to pioneer the affiliate space, but for exiting on a high note.

If ValueClick decides to keep the Websponsors.com service operating under its existing brand and technological platform, hopefully the change of ownership will, at least, see the company start to provide affiliate payouts in local currencies, just as CJ.com does.

*fingers crossed*

06-13-2005, 02:14 PM	#1
Yvette Winn Registered User Join Date: Feb 2005 Location: Santa Barbara, CA Posts: 9	ValueClick to Acquire Web Clients, and E-Babylon http://biz.yahoo.com/bw/050613/135468.html?.v=1 Did not see this coming! Interesting news. Regards, Yvette Winn Affiliate Manager yvette@maxbounty.com http://www.maxbounty.com

06-14-2005, 12:02 AM	#3
Czar Join Date: Aug 1999 Location: Gold Coast, Queensland, Australia Posts: 9,506	The E-Babylon deal seems a little uncharacteristic for ValueClick, but the WebClients/Websponsors.com purchase is clearly a pretty safe bet for the company. WebClients has operated relatively quietly for a number of years, but has an advantage over some other affiliate networks in the same league in that they often maintain higher margins by promoting their clients' products directly through WebClients-owned websites, as well as through a solid and loyal indie web publishing base. The company has also done a reasonable job in brokering campaigns down through third-tier affiliate networks in the past, which provides them labour-based cost savings. I have no idea what the company's books might have looked like at the time of the purchase but if, as RevenuePilotRep suggests, the valuation was high, then hearty congratulations are definitely in order for the founders of WebClients, for not only helping to pioneer the affiliate space, but for exiting on a high note. If ValueClick decides to keep the Websponsors.com service operating under its existing brand and technological platform, hopefully the change of ownership will, at least, see the company start to provide affiliate payouts in local currencies, just as CJ.com does. fingers crossed __________________ Czar Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights. Important GeekVillage Links: Home \| Rules \| Posting Guide \| Report Trouble \| Feedback \| Advertise on GV

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06-13-2005, 08:44 PM	#2
RevenuePilotRep Registered User Join Date: Feb 2005 Posts: 30	The rumor is that Web Clients deal was forced by their vc company, which is understandable giving high valuation that the company got : )