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Old 11-13-2002, 07:20 PM   #1
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Join Date: May 2002
Location: Doraville, Georgia
Posts: 191
Default Focusin Sold


I just got this email from focusin. It looks like they've been bought by another company. I've stopped using them a while ago, but in case anyone still using them misses this:

(at least they're acknowledging that they've been crummy with paying publishers lately)


To All focusIN Partners and Affiliates,

There is some very exciting news at focusIN. Some recent activity has
transpired which should positively impact and benefit the focusIN Ad
Network, and especially you - our valued publishers.

Our parent company, ZAQ Interactive Solutions, has just signed an agreement
to sell the focusIN Ad Network and its proprietary ad delivery system, to
Intasys Corp (NASDAQ - INTA), owner of Mamma.com, an industry leader in search
engine technology and online advertising. This transaction is expected to
close before the end of November, 2002.

This transaction will enable focusIN to add to our product offerings by
providing our current and prospective advertising clients with new,
comprehensive and unparalleled interactive marketing opportunities, from a
single source. Our goal is to continue to exceed our customers' expectations
and become their most trusted resource in online marketing, and we will now
have the financial resources to reach that goal.

At the same time, it will result in access to new, complementary technology
as well as a base of new client relationships for focusIN and our member
publishers. This will provide us with a broader spectrum of higher paying
ad campaigns which will allow you to earn more revenue for your website.

In addition, it will allow us to quickly catch up on any outstanding amounts owed
to our publishers, and thereafter focusIN will once again be back on its
regular payment schedule.

You can expect to hear from us shortly. We thank you for your valued
membership in the focusIN Ad Network and look forward to building an even stronger and
more profitable relationship with you in the future.

Last edited by GSE-Media; 11-13-2002 at 07:55 PM.
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Old 11-13-2002, 07:34 PM   #2
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Join Date: Dec 2001
Location: UK
Posts: 739

its a bit odd that they are selling so soon after purchase..

anyone who knows more want to comment? czar?
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Old 11-14-2002, 08:51 AM   #3

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506

Very interesting news. Sadly, those who have been with FocusIN since before their acquisition by Zaq will remember that the last announcement of this type promised much the same, and while Zaq did bring payments back onto schedule for a brief period, a relationship with Gator, continued low sell-through of decent campaigns and a recent decline into the days of late payments quickly called an end to such optimism.

I have no idea how strong Zaq were fiscally, and Intasys does seem a better suitor, so hopefully the network and its publishers will this time be given the attention they deserve in order to cull scumware deals, build rates (particularly on the banner+pop creatives) and bring payments back into line with market expectations.

A few points in no particular order:

- Intasys is an unprofitable, small-cap company.
- The two core Intasys subsidiary companies are profitable year-to-date.
- Intasys recently bounced back from a 52-week low that took it below the critical $1 mark. It now trades pennies above $1.
- The company's revenues declined slightly in the 9 months until Sept02, but its losses were vastly smaller than the year-ago period, which indicates the type of momentum that we like to see.
- The company has a reasonable chunk of cash on hand (just under $3 million), which should be enough to carry the company through to sustained profitability, all other factors equal.
- Intasys is expecting to conclude an equity financing deal late November, which will be used to finance the FocusIN acquisition.

The company's press release announcing the deal follows:
Intasys' Mamma.com Subsidiary is Concluding Negotiations to Acquire focusIN from ZAQ Inc.

MONTREAL--(BUSINESS WIRE)--Nov. 13, 2002--Mamma.com Inc., a wholly owned subsidiary of Intasys Corporation (NASDAQ:INTA - News), and ZAQ Inc. (CDNX:ZAQ - News) announce that they have concluded negotiations of a definitive agreement for the purchase of the assets of focusIN by Mamma.com from ZAQ Inc. Although the terms and conditions of the proposed acquisition have not yet been finalized, ZAQ and Mamma.com intend to close the proposed transaction before the end of November contingent on satisfying agreed upon prerequisite conditions. Intasys expects to use the proceeds from the recently announced financing which is also scheduled to close simultaneously with the focusIN purchase to complete the transaction.
focusIN is an on-line media placement business that represents over 5000 web sites mostly in the United States with traffic of 30 million unique users and more than 700 millions page impressions. focusIN's media placement is a strategic addition to Mamma.com's portfolio of meta-search and on line direct marketing services and is part of realizing Mamma's objective of integrating the best meta-search offer with an interactive media sales network and unique interactive direct marketing programs. Mamma.com continues to develop a portfolio of services to effectively address the increasingly sophisticated requirements of both advertisers and users.

Guy Faure, Mamma.com's President and CEO said: "We are excited by the prospect of adding focusIN to Mamma.com. focusIN has a recognised and significant on-line advertising network which will allow Mamma.com to become a major player in the on-line media market in all of North America. In addition to enhancing our revenue base, the activities of focusIN are complementary to the current core business of Mamma.com and, as a result, we anticipate that our core businesses and this new activity will each benefit from this addition to our portfolio."

David Goldman, Chairman and CEO of Intasys, Mamma.com's parent said: "The opportunity to add an activity consistent with Mamma.com's focus on a broad portfolio of interactive services which immediately contributes positively to our bottom line is an ideal acquisition for Intasys."

There can be no assurance that Mamma.com and ZAQ will satisfy, waive or perform all of the conditions prerequisite to closing the definitive agreement.

About Intasys Corporation

Intasys, through its subsidiary, Mamma.com Inc., is a provider of meta-search and on-line direct marketing services. Its subsidiary, Intasys Billing Technologies, is a global provider of wireless, Internet-compatible billing and customer care information systems. Intasys continues to hold minority interests in the new media and telecommunications sectors.

Statements contained in this press release, which are not historical facts, are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties that can cause actual results to differ materially from estimated results. Such risks and uncertainties are detailed in the Company's filings with the Securities and Exchange Commission.

Mamma.com Inc.
Guy Faure, 514/908-4346
877/289-4682 #146 (Toll Free)
Web site: www.mamma.com
Intasys Corporation
Daniel Bertrand, 514/874-0888 #172
877/289-4682 #172 (Toll Free)
Web site: www.intasys.com

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