[iVillage.com] Article: "Visitors despise pop-ups" ... hmm

Aristotle · 07-30-2002, 09:45 PM

We currently run pops on our network, so I was a bit surprised by this recent article regarding iVillage and their decision to stop all pops:

http://www.internetnews.com/IAR/article.php/1434851

Just an FYI. Wonder if it's the start of any kind of trend. Also could this just be a women thing?

My personal thoughts on that, are that for pops to start to vanish, the CPM rates for regular ads will need some drastic improvement otherwise most of us wouldn't be able to pay our hosting bills.

MG · 07-31-2002, 12:02 AM

of course everyone hates popups..but does everyone put up with them?

yes.

**Czar** · 07-31-2002, 01:24 AM

Interestingly, though, research firm NFO recently surveyed a sample of British adults aged 15 and over, and found that the group preferred internet ads to both TV and radio variants.

In fact, the difference was significant - with more than half finding TV ads irritating, 23% thinking the same about radio ads, and only 18% finding that net ads (in general - not limited to pops or banners) get on their nerves.

It goes without saying that consumers would prefer an ad-free viewing experience, but in order to keep online properties alive - while still keeping the irritation factor to a minimum - it's fair to say that reaching a common ground is a better alternative than swinging from one extreme to another.

Will be interesting to see how this affects iVillage's bottom line, and where they will look to replace this revenue stream. The article tends to suggest that interstitials will replace the format, but outside of Unicast's own studies, it's hard to definitively conclude that layer ads are seen as any less intrusive or irritating than pops delivered in seperate windows.

**Jan** · 07-31-2002, 03:04 AM

Quote:

Originally posted by MG
of course everyone hates popups..but does everyone put up with them?

yes.

Yes, if it is only one, but if there are more than one - control-alt-del

There seem to be more and more sites using companies like Adpowerzone that spawn dozens of popup/unders. That is annoying and I can understand people putting their foot down to stamp them out.

I don't use popup stoppers as such, my popup stopper in cases of multiples only is control-alt-del, or in the rare cases where that doesn't work, restart!

MattC · 07-31-2002, 03:08 AM

They're still going to do pop unders.

http://slashdot.org/articles/02/07/2...6.shtml?tid=95

http://www.msnbc.com/news/787096.asp

-Matt

slikz · 07-31-2002, 05:37 AM

I used to use Adpowerzone, but after i visited my site one day and seen it spawning so many windows i tossed that out

But generally popups are annoying but what can you do, i just like to use my trusty alt f4

it works wonders

jnestor · 07-31-2002, 09:22 AM

Jan - you reboot your computer every time you come across a site that uses multiple pops? That seems rather counter productive.

Personally I can handle single pops though I don't like them and that's what I use on my own site with very very few complaints.

Normally I use the rule that if a site uses multiple pops I just leave. Lately two sites that I find almost indispensable (Washington Post and IMDb) are using multiple pops and I'm getting ready to install a pop-blocker. Perhaps set just to block pops on those two sites.

mmj · 07-31-2002, 11:48 AM

Quote:

Originally posted by MG
of course everyone hates popups..but does everyone put up with them?

yes.

hehe - no. You won't be getting mmj coming back to a site if it has popup ads. Popup subscription boxes are different though.

dbcooper · 07-31-2002, 12:44 PM

>I'm getting ready to install a pop-blocker

And you aren't the only one. Look at all of the "Popular Download" pages like the one on zdnet. There's one there that currently shows almost 1.2 Million downloads. Ad killers have gone mainstream.

Robert from SI · 07-31-2002, 12:50 PM

>>>>>>
hehe - no. You won't be getting mmj coming back to a site if it has popup ads.
>>>>>>>

mmj - I respectfully point out that, since you have 5 posts on the GV forums, you apparently do return to sites that use pop-ups.

Steve_S · 07-31-2002, 01:21 PM

Thanks for the post. Interesting read. What I find rather surprising and dare I say a huge schock for such a very high quality site is the way they have chosen to run/monetize their 3000 Forums.

Take a gander: http://www.ivillage.com/boards/

They have a huge unrealized revenue potential in these forums.

Rather than eliminating the pops which appears to be a rather small percent of their revenue, I would have never implemented them untill I first switched to vB or another "modern" Forum script and created banner/text advert regions in the Forums and also monetized the email the Board sends. Evaluate the new revenue from this switch and it may eliminate the need to ever run pops.

Just my 2 cents

Mehere · 07-31-2002, 02:14 PM

As a surfer I never had problems with pop ups
In fact if they are on topic I would most likely respond.
I think surfers are realizing they keep the net free

Robert from SI · 07-31-2002, 02:15 PM

Take a look at this link before deciding to follow the e-commerce guru's at iVillage.

(hint: the fun part is at the very bottom of the page)

sal2002 · 07-31-2002, 03:01 PM

look at what cnet has on their site

http://www.cnet.com/software/0-32278...html?tag=ld_12

ahh the future of pop ups. I think pop ups are the best way to make money online.

should we install antiadbuster on our site?

qball0213 · 07-31-2002, 03:22 PM

That's funny, how long did it take cnet to put info like that into kazaa, and now they are promoting it.

07-30-2002, 09:45 PM	#1
Aristotle Registered User Join Date: May 2002 Posts: 83	Article: "Visitors despise pop-ups" ... hmm We currently run pops on our network, so I was a bit surprised by this recent article regarding iVillage and their decision to stop all pops: http://www.internetnews.com/IAR/article.php/1434851 Just an FYI. Wonder if it's the start of any kind of trend. Also could this just be a women thing? My personal thoughts on that, are that for pops to start to vanish, the CPM rates for regular ads will need some drastic improvement otherwise most of us wouldn't be able to pay our hosting bills. Last edited by Aristotle; 07-30-2002 at 09:47 PM.

07-31-2002, 01:24 AM	#3
Czar Join Date: Aug 1999 Location: Gold Coast, Queensland, Australia Posts: 9,466	Interestingly, though, research firm NFO recently surveyed a sample of British adults aged 15 and over, and found that the group preferred internet ads to both TV and radio variants. In fact, the difference was significant - with more than half finding TV ads irritating, 23% thinking the same about radio ads, and only 18% finding that net ads (in general - not limited to pops or banners) get on their nerves. It goes without saying that consumers would prefer an ad-free viewing experience, but in order to keep online properties alive - while still keeping the irritation factor to a minimum - it's fair to say that reaching a common ground is a better alternative than swinging from one extreme to another. Will be interesting to see how this affects iVillage's bottom line, and where they will look to replace this revenue stream. The article tends to suggest that interstitials will replace the format, but outside of Unicast's own studies, it's hard to definitively conclude that layer ads are seen as any less intrusive or irritating than pops delivered in seperate windows. __________________ Czar Follow Geek/Talk's Twitter Feed to stay up to date with new discussion threads and online ad industry highlights. Important GeekVillage Links: Home \| Rules \| Posting Guide \| Report Trouble \| Feedback \| Advertise on GV

07-31-2002, 03:08 AM	#5
MattC Join Date: Feb 2000 Location: Portland Posts: 287	They're still going to do pop unders. http://slashdot.org/articles/02/07/2...6.shtml?tid=95 http://www.msnbc.com/news/787096.asp -Matt __________________ http://www.mattcarter.net

07-31-2002, 12:50 PM	#10
Robert from SI Join Date: Jan 2001 Location: Marlton, NJ USA Posts: 1,127	>>>>>> hehe - no. You won't be getting mmj coming back to a site if it has popup ads. >>>>>>> mmj - I respectfully point out that, since you have 5 posts on the GV forums, you apparently do return to sites that use pop-ups. __________________ It's all just ones and zeros.

07-31-2002, 02:15 PM	#13
Robert from SI Join Date: Jan 2001 Location: Marlton, NJ USA Posts: 1,127	Take a look at this link before deciding to follow the e-commerce guru's at iVillage. (hint: the fun part is at the very bottom of the page) __________________ It's all just ones and zeros.

07-31-2002, 12:02 AM	#2
MG Registered User Join Date: Mar 2001 Posts: 136	of course everyone hates popups..but does everyone put up with them? yes.

07-31-2002, 05:37 AM	#6
slikz Registered User Join Date: Mar 2001 Location: Edmonton, Alberta, Canada Posts: 63	I used to use Adpowerzone, but after i visited my site one day and seen it spawning so many windows i tossed that out But generally popups are annoying but what can you do, i just like to use my trusty alt f4 it works wonders

07-31-2002, 09:22 AM	#7
jnestor Registered User Join Date: Aug 2001 Posts: 473	Jan - you reboot your computer every time you come across a site that uses multiple pops? That seems rather counter productive. Personally I can handle single pops though I don't like them and that's what I use on my own site with very very few complaints. Normally I use the rule that if a site uses multiple pops I just leave. Lately two sites that I find almost indispensable (Washington Post and IMDb) are using multiple pops and I'm getting ready to install a pop-blocker. Perhaps set just to block pops on those two sites.

07-31-2002, 12:44 PM	#9
dbcooper Registered User Join Date: Feb 2001 Posts: 95	>I'm getting ready to install a pop-blocker And you aren't the only one. Look at all of the "Popular Download" pages like the one on zdnet. There's one there that currently shows almost 1.2 Million downloads. Ad killers have gone mainstream.

07-31-2002, 01:21 PM	#11
Steve_S Join Date: Aug 1998 Location: Las Vegas, Nevada, USA Posts: 5,223	Thanks for the post. Interesting read. What I find rather surprising and dare I say a huge schock for such a very high quality site is the way they have chosen to run/monetize their 3000 Forums. Take a gander: http://www.ivillage.com/boards/ They have a huge unrealized revenue potential in these forums. Rather than eliminating the pops which appears to be a rather small percent of their revenue, I would have never implemented them untill I first switched to vB or another "modern" Forum script and created banner/text advert regions in the Forums and also monetized the email the Board sends. Evaluate the new revenue from this switch and it may eliminate the need to ever run pops. Just my 2 cents

07-31-2002, 02:14 PM	#12
Mehere Member. Join Date: Dec 2001 Posts: 153	As a surfer I never had problems with pop ups In fact if they are on topic I would most likely respond. I think surfers are realizing they keep the net free

07-31-2002, 03:01 PM	#14
sal2002 Registered User Join Date: Apr 2002 Posts: 90	look at what cnet has on their site http://www.cnet.com/software/0-32278...html?tag=ld_12 ahh the future of pop ups. I think pop ups are the best way to make money online. should we install antiadbuster on our site?

07-31-2002, 03:22 PM	#15
qball0213 Registered User Join Date: Apr 2001 Posts: 298	That's funny, how long did it take cnet to put info like that into kazaa, and now they are promoting it.

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Finding the right pop up sponsor	robwod	Making Money with CPC and/or CPM Programs	19	02-23-2001 02:29 PM
Using pop up & pop unders !!!	OC	Making Money with CPC and/or CPM Programs	4	02-14-2001 06:19 AM
Exit Pop Ups	Strider	Making Money with CPC and/or CPM Programs	4	12-30-2000 11:26 PM
popuptraffics pop behind pops-up	diederik	Making Money with CPC and/or CPM Programs	7	12-13-2000 07:44 AM
pop up javascript site and question	singloon	Web Design and Webmaster Issues	5	07-12-2000 12:20 AM