email marketing

[audierules]

Originally Posted by bdove23

Before you write the body of the email, make sure your subject line is catchy and will gain your targets attention. Many people will only open email, particularly from an unfamiliar source, if they find the subject line compelling and interesting. This element is so important.
Make your email concise and to the point, unlike direct mail that can go on for pages. Remember that you have less than ten seconds to grab the attention of your readers. Make the most of that time. Take time to think about what you are going to write before you write your message.

Agreed. And I think it is better to organize your material in a point-wise fashion.