Webmaster Forum Rules | Posting Guide | Contact Us | Testimonials | Contributing Geek Program | Advertise on Geek/Talk
Welcome to the GeekTalk Webmaster Discussion Forums from GeekVillage.com

Click Here To Register. It's Free!

Go Back   geek/talk: Signature-free discourse for serious web publishers > YOUR REVENUE: Making Money On The Internet > Making Money with CPC and/or CPM Programs
User Name
Password
Register FAQ Calendar Search Today's Posts Mark Forums Read

Reply
 
Thread Tools Display Modes
Old 07-20-2008, 01:57 AM   #1
Czar

Webmaster
 
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default Google, Microsoft stocks suffering on the back of ad concerns

Although many reports fortunately point to online ad spending holding strong during the coming year, it seems that some of the leaders in the market are already starting to feel the pinch.

Google is being charged in a class action lawsuit over the inclusion of domain parking pages and 404 pages within the scope of its AdWords reach and has also reported mounting costs and slowing advertiser demand. Microsoft, meanwhile, is planning to spend heavily on building its online advertising capabilities in the wake of its failed acquisition of Yahoo. The Redmond giant admits that online advertising is one of its worst performing business divisions at the moment.

Both companies have had their stocks battered this month as investors become skitish about their near-term growth prospects.

What do you think about these online ad leaders and their relation to the market in general? Do their sluggish growth expectations impact your decisions, or do you feel that growth in other areas (CPA, promotions, email marketing) will allow smaller, nimbler publishers to continue growing more rapidly than these giants?
__________________
Czar

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline   Reply With Quote
Old 07-21-2008, 01:09 AM   #2
wsz
Registered User
 
Join Date: Sep 2000
Posts: 614
Default

Plenty of stocks have been getting battered by skittish investors. If I were to buy shares, it would be in down-to-earth things like oil and food, not ephemeral stuff like hoping that MicroSoft might create a better ad network than Google.

Although, in the long term, both companies are solid.

Not being a shareholder, their share prices don't effect my own decisions at all.

The "smaller, nimbler publishers" and networks have a certain disconnect, so to speak.

Part of it is the thing that I tend to harp on. Put the CPM/CPC stuff in the banner slots on the page, and try to make it as "auto-pilot" as possible. And then devote more attention to CPA/Affiliate stuff within the site content. It isn't really direct competition, due to the often poor performance of CPA/Affiliate banners, which I only use as last-resort filler.

Also, the "smaller, nimbler" ad networks have lower volume, and can be more hands-on with CPA stuff. Whereas, a behemoth like AdSense needs a lot of automation and standardisation to deal with the huge volume and overhead.

Thus, in my own mind, ValueClick (at least the CPM/CPC part) is competing with Google (and some future MicroSoft service.) But, ShareASale, for example, is not directly competing in that same space, even though they also send me a cheque every month.

I guess that MicroSoft needs get themselves in gear and diversify more. They need to get away from the now-tired march of bloated, diminishing-returns stuff like, "Let's make yet another upgrade of Office, with even more features that most people will never use." And new Windows versions that require the customer to also buy new hardware.

They really, really need some better ideas.

I suspect that, part of the competition angle here is that, Google has established more of a warm, fuzzy, informal type of vibe. Apple seems to specialise in warm, fuzzy, which has enabled their diversification in the hardware field. Whereas MicroSoft receives a certain amount of resentment, and is viewed as cold and heavy-handed.

Last edited by wsz; 07-21-2008 at 01:21 AM.
wsz is offline   Reply With Quote
Old 07-22-2008, 02:37 AM   #3
onlyreal
Registered User
 
Join Date: Sep 2000
Posts: 113
Default

it is very simple because there is some idiots on these companies who are paying sooo much money to sooo useless companies.

Aquantive, why you pay 3 billion to this company ??? why you didnot buy valueclick

or doubleclick same same same
onlyreal is offline   Reply With Quote
Old 09-05-2008, 11:33 AM   #4
quangvan
Registered User
 
Join Date: Sep 2008
Posts: 21
Default

Oh man... the new google era... I wonder how long before it over takes Microsoft...

If you look at Microsoft Competitors... Both Apple and Google... it's like fighting a two front war...
quangvan is offline   Reply With Quote
Old 09-07-2008, 10:12 PM   #5
codegeek
Registered User
 
Join Date: Jun 2003
Posts: 120
Default

I woulnd touch Google stock although I have owned it in the past. Adsense ads seem to be suffering from 'banner blindness'.

Initially they were novel in their plainness but even Google concedes that their click rates are down (anectdotally both my AdWords and AdSense ad click rates are down substantially this year)
codegeek is offline   Reply With Quote
Old 09-08-2008, 12:40 AM   #6
Czar

Webmaster
 
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default

Some of that reduction is also due to Google's decisions to reduce the "impulse click" factor by shrinking the clickable region on the ads but yes, their figures reveal that click rates have dropped across the AdSense network.
__________________
Czar

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline   Reply With Quote
Old 09-11-2008, 06:41 PM   #7
alemcherry
Registered User
 
Join Date: Jun 2008
Posts: 44
Default

Google already reached the peak and there is very little left in online advertisements. They will probably depend a lot on Chrome to open up new revenue streams.
alemcherry is offline   Reply With Quote
Old 09-11-2008, 07:11 PM   #8
Czar

Webmaster
 
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default

Plus wireless and location-based advertising, but even there Google will be playing catch-up against faster moving providers.
__________________
Czar

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline   Reply With Quote
Reply

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
eBay, Yahoo and Microsoft getting very concerned about Google Larwee Business Principles 4 05-08-2007 10:23 AM
Google gains market share again Larwee Google Search Engine and AdWords 0 04-19-2006 02:46 PM
Microsoft promises search better than Google soon Larwee Search Engine Marketing & Optimization 6 03-06-2006 09:57 AM
Can Microsoft catch Google and Yahoo in search? Larwee Search Engine Marketing & Optimization 3 01-06-2006 03:10 AM
Google introduces Q&A Larwee Google Search Engine and AdWords 0 04-07-2005 07:10 PM

Please support our advertisers. They ensure our survival.

All times are GMT -5. The time now is 06:58 PM.


GeekVillage.com is copyright © 1998-2015 Curiosity Cave - Science gifts for clever kids. All rights reserved.
Powered by vBulletin® Version 3.7.4
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.