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Old 04-03-2007, 07:45 PM   #1
propellor_head
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Default Media Buyers

Hello,

We aer looking for a seasoned Media buyer for the online Space. Can someone point us in the right direction.
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Old 04-04-2007, 07:12 AM   #2
Czar

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That depends on what you're looking to achieve. For broad campaigns that are designed to reach large audiences for a low effective CPM rate, you could possibly handle all of your buying through a single display ad network, such as Casale Media or ValueClick.

For more targeted campaigns, look for someone who specialises in your niche. If you are in the sports car industry, look for an interactive media agency that has worked for a few prestige brands that appeal to a similar audience to yours. If you're in the market for affordable homemaker leads, look for an agency that has taken care of viral marketing campaigns for household consumer brands.

If you can provide a basic overview of the type of product or service that you're looking to market, our members might be able to give you more of an indication as to who you should be contacting.

Kind regards,
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Old 04-12-2007, 12:07 AM   #3
beglobal
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whats exactly a media buyer???

Last edited by Czar; 04-12-2007 at 12:28 AM.
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Old 04-15-2007, 08:56 AM   #4
Czar

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A media buyer is a person who plans and purchases advertising professionally. Some large companies have media buyers on their own payroll, while others tend to operate for advertising agencies or as independent contractors who 'buy' advertising and sponsorship placements on behalf of several companies.
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