Do big ad networks not want small advertisers' money? - geek/talk: Signature-free discourse for serious web publishers

demae · 03-26-2006, 05:20 AM

I was looking around the websites of ad networks that frequently get mentioned here:

FastClick.com
BurstMedia.com
GorillaNation.com
TribalFusion.com
CasaleMedia.com

They all look like they're not friendly to small advertisers. FastClick flat-out states $5,000 minimum budget. Most of them don't have rate cards published, and the ones that do start at $1.00 CPM minimum. None of them let you sign up automatically and enter your credit card number and start serving your ads (a la Google AdWords). They tend to use scary words like "Please upload your RFP".

Why?

tomattomat · 03-26-2006, 08:43 AM

In my opinion, it all comes down to supply and demand and how much money is being made in the process. If there are a huge truckload of small advertisers and no company catering to that need, eventually one company will enter the field and boom.... it makes a lot of money in the process. Google adsense/adword is one such occurence.

Right now, those sites you mentioned, probably feel that there aren't a whole lot of small advertisers that they can service profitably. Until then, you have to be content with bad services or services rejection. Wait until one smart company recognizes this need and you will be on your way.

joetec · 03-26-2006, 02:10 PM

The only ad networks that I know off that offer something like this are pennyweb/addynamix, admarketplace.net and advertising.com's ace direct. However it does not look like you will be able to place a campaign for under $1 cpm with them.

Many of the smaller and midsized at networks (such as our selves) would be happy to run a small campaign for you, but without the google type automation.

OnlineGuide · 03-26-2006, 04:11 PM

There was a time when you could place an order with FastClick for around $2500.00. I think that went away once ValueClick purchased them. I've also sent a few inquries to various big networks about advertising with them. Either they just gave me crazy rates, or they did not respond at all. I guess they do not want to bother with small advertisers. Don't know why though. The color of their money (big advertisers) is the same as mine.

03-26-2006, 05:20 AM	#1
demae Registered User Join Date: Nov 2000 Posts: 1,291	Do big ad networks not want small advertisers' money? I was looking around the websites of ad networks that frequently get mentioned here: FastClick.com BurstMedia.com GorillaNation.com TribalFusion.com CasaleMedia.com They all look like they're not friendly to small advertisers. FastClick flat-out states $5,000 minimum budget. Most of them don't have rate cards published, and the ones that do start at $1.00 CPM minimum. None of them let you sign up automatically and enter your credit card number and start serving your ads (a la Google AdWords). They tend to use scary words like "Please upload your RFP". Why?

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03-26-2006, 08:43 AM	#2
tomattomat Registered User Join Date: Jan 2006 Posts: 87	In my opinion, it all comes down to supply and demand and how much money is being made in the process. If there are a huge truckload of small advertisers and no company catering to that need, eventually one company will enter the field and boom.... it makes a lot of money in the process. Google adsense/adword is one such occurence. Right now, those sites you mentioned, probably feel that there aren't a whole lot of small advertisers that they can service profitably. Until then, you have to be content with bad services or services rejection. Wait until one smart company recognizes this need and you will be on your way.

03-26-2006, 02:10 PM	#3
joetec Registered User Join Date: Nov 2001 Location: ky Posts: 253	The only ad networks that I know off that offer something like this are pennyweb/addynamix, admarketplace.net and advertising.com's ace direct. However it does not look like you will be able to place a campaign for under $1 cpm with them. Many of the smaller and midsized at networks (such as our selves) would be happy to run a small campaign for you, but without the google type automation.

03-26-2006, 04:11 PM	#4
OnlineGuide Registered User Join Date: May 2005 Location: PENN Posts: 134	There was a time when you could place an order with FastClick for around $2500.00. I think that went away once ValueClick purchased them. I've also sent a few inquries to various big networks about advertising with them. Either they just gave me crazy rates, or they did not respond at all. I guess they do not want to bother with small advertisers. Don't know why though. The color of their money (big advertisers) is the same as mine.