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Old 09-12-2005, 04:46 PM   #16
LLWEB
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Where is Casale in all this?
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Old 09-12-2005, 05:27 PM   #17
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If you mean, where are they in the stats, they are not listed. Either they did not report data to the person who set up the chart, or they were not in the top 10.

If you mean why have they not replied, I can't help you there!
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Old 09-12-2005, 06:01 PM   #18
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Quote:
If you mean, where are they in the stats, they are not listed. Either they did not report data to the person who set up the chart, or they were not in the top 10.
Okay. I bet they're among the big players, tho
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Old 09-12-2005, 06:20 PM   #19
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Looking at their site, Casale claims:
Quote:
Casale Media operates one of the world's largest online media networks, reaching over 140 million unique consumers monthly via the Web. As a global provider of digital advertising technologies and online media solutions, we deliver billions of targeted advertisements every month to users in over 200 countries worldwide. We do this on behalf of clients of all walks and to consumers of all varieties, through our network of over 6,000 quality-screened, premium content sites.
If they optimistically serve 10 ads to each unique, this would be 1.4 billion ads served, which ain't to shabby. I'd be happy to be at 10% of that right now...
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Old 09-12-2005, 07:15 PM   #20
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Can you guys tell me anything about the CPM averages and overall quality of Advertising.com and MaxOnline?

Can they compete with Tribal Fusion in terms of what they offer their publishers and what kind of publishers and advertisers tend to work with them?
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Old 09-12-2005, 07:19 PM   #21
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I have minimal recent experience with either Advertising.com or MaxOnline. Years ago Advertising.com was unable to compete with FastClick for performance, and I swapped to FastClick after having contracts with DoubleClick, L90, Engage, 24/7, and others.

I have heard only great things about Tribal Fusion, and I would bet that if you are accepted by Tribal Fusion that you would be getting about as good as a network gets. I may have more data on this soon, as they asked us to apply.
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Old 09-13-2005, 01:11 AM   #22
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Thank you Brad.

I contacted Max Online, let's see what they have to say. I noticed that they are the ones that advertise for ESPN.com, so maybe they have something good going on there.

We're starting a new joint venture soon with another site that should see our impressions multiply a couple of times over, and I want to have another ad network lined up with good rates in case Tribal Fusion won't be able to handle all of our traffic every day. Otherwise I would indeed just stick with them and never have to worry about that stuff anymore.

If anyone knows about any adnetworks besides SportsAdMarketplace (which I was just reading about and applied for) that focuses strictly on Professional Sports sites, I would love to hear about them.
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Old 09-13-2005, 04:21 AM   #23
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When I asked the OMMA about other networks being included within their report. I received a response saying they are not including any new networks at this time. This would be the reason as to why many other networks are not included. ComScore also produces a list of the top ad networks which they audit. However, advertisers and the media pay for these lists. I believe the ad networks also have to pay for this service as well. Casale serves much more than 1.4 billion impressions per month. I would gather closer to 10 or 15 billion. Remember, they are a network and also have an agency arm that deals with networks and big publishers. Two different divisons within one company.
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Old 09-13-2005, 11:45 AM   #24
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I just saw this in a recent press release:

Quote:
DirectTrack(R) currently powers 120 networks including affiliate networks, ad serving networks, and co-registration networks. The DirectTrack(R) 'network of networks' delivers roughly 12 billion ads per month, and over 65,000,000 clicks through its patent pending CrossPublication(TM) technology.
This is another network of networks that is not included in that list.
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