PageRank - Who cares?

[Steve_S]

Another post started me thinking and browsing a lot of sites on PageRank so here we go:

1. I'm not a SEO geek and up untill recently I never even cared.

2. Would you link from your page which has a PR6 to another sites page which is PR2 ?

Frankly and respectfully, I could care less about a low PR. What I look for is the quality of the other site and weather the link enhances the user experience for my guests. The site I do this with is in my sig.

I see WAY to much concern over PR when swapping links. My understanding of PR which you should correct if I'm wrong is that it's one of perhaps a 100 different things which Google uses to determine exactly where your site is listed in the search results. Yes, it's used to list sites in Googles tweak to the ODP as they are listed in PR order but most folks don't use this directory on my other site.

I found a great article on PR and the SearchKing/Google law suit at:

http://searchenginewatch.com/serepor...earchking.html


Which leads me to my next issue.

3. Is it ethical, legal, and morally correct to sell links on high PR pages to another site so their PR goes up? Does this action violate Googles rules, procedures, and intent?

Bob King of SearchKing has another site which does this. See:

http://www.pradnetwork.com/

Litigation is pending which is discussed In Dannys article above.