If your product or content is suitable for "Word Of Mouse", try to kickstart the process by suggesting WHAT your visitors should tell their friends and HOW to put it. That way, people spread the message you prefer.
Tell-a-friend forms are great, but don't forget there are other means of communication on the Internet than e-mail. In fact, just remember these two words: INSTANT MESSAGING. Especially if you're targetting a young, dynamic crowd.
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