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Old 11-20-2004, 05:47 PM   #9
Ted S
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Join Date: Sep 1999
Location: Irvine, California
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Originally posted by Anat
This should be one interesting lawsuit. How can they prove the fraud in court - i.e. beyond a reasonable doubt - when it seems that clicks can be so easily manipulated by competitors.
This isnít a criminal case, the publisher isnít going to jail, they are being sued for fraud and thus the burden is to have a preponderance of the evidence which is far less then beyond a reasonable doubt. I would imagine that Google picked this publisher because they had a LOT of fraudulent traffic easily tracked and shown to be what it was (i.e. thousands of clicks from a script/bot originating from the same IP address). The publisher may try and say the clicks came from competitors but I would imagine there is a lot more to it then just a few false clicks.
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