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Old 12-06-2005, 12:53 PM   #4
buttsie
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Join Date: Feb 2003
Location: United Kingdom
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Probably because the calculation for sites of that size don't use the same 6 - 12 months formula we'd normally use when pricing up a site

To be honest, I have no idea. I guess ITV, have some big plans for the site and can see some really valuable synergies between Friends reunited and their exsisting network..

Quote:
A further payment of up to 55 million may be made during 2009 based on EBITDA performance targets.
I assume they already have made the forecasts if they are chucking these kinds of figures around based on future performance. Eg:

Quote:
Online cross promotion, links, brand extension and support between ITV.com, ITV Local and Friends Reunited.
Quote:
The development of new services and revenue streams by linking ITV.com, ITV Local and Friends Reunited in areas such as dating, recruitment and classifieds.
etc etc

Last edited by buttsie; 12-06-2005 at 12:56 PM.
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