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Old 12-06-2005, 12:53 PM   #4
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Join Date: Feb 2003
Location: United Kingdom
Posts: 161

Probably because the calculation for sites of that size don't use the same 6 - 12 months formula we'd normally use when pricing up a site

To be honest, I have no idea. I guess ITV, have some big plans for the site and can see some really valuable synergies between Friends reunited and their exsisting network..

A further payment of up to 55 million may be made during 2009 based on EBITDA performance targets.
I assume they already have made the forecasts if they are chucking these kinds of figures around based on future performance. Eg:

Online cross promotion, links, brand extension and support between, ITV Local and Friends Reunited.
The development of new services and revenue streams by linking, ITV Local and Friends Reunited in areas such as dating, recruitment and classifieds.
etc etc

Last edited by buttsie; 12-06-2005 at 12:56 PM.
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