Thread: Media Buyers
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Old 04-04-2007, 07:12 AM   #2
Czar

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Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
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That depends on what you're looking to achieve. For broad campaigns that are designed to reach large audiences for a low effective CPM rate, you could possibly handle all of your buying through a single display ad network, such as Casale Media or ValueClick.

For more targeted campaigns, look for someone who specialises in your niche. If you are in the sports car industry, look for an interactive media agency that has worked for a few prestige brands that appeal to a similar audience to yours. If you're in the market for affordable homemaker leads, look for an agency that has taken care of viral marketing campaigns for household consumer brands.

If you can provide a basic overview of the type of product or service that you're looking to market, our members might be able to give you more of an indication as to who you should be contacting.

Kind regards,
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Czar

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