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Old 01-09-2005, 06:04 PM   #1
Larwee

GeekGuide
 
Join Date: Nov 2004
Location: St. Louis, Missouri USA
Posts: 3,015
Exclamation How Google detects click fraud

Have you ever wondered how Google detects click fraud? Some of you might already have some pretty good ideas.

Following is a portion of an article. This portion tells how Google detects click fraud - at least as much as Google is willing to tell about it.

Quote:
For its part, Google uses its own proprietary technology to analyze clicks to determine whether they fit a pattern of activity intended to artificially drive up an advertiser's costs.

"Our system automatically distinguishes between clicks generated through normal use by users, and clicks generated by unethical users and automated robots, enabling us to filter out invalid clicks," Kamangar said.

Google provided three examples of techniques it uses to detect invalid click activity. First, it employs standard click monitoring techniques; examining every click into its system based on signals such as IP address, duplicate clicks, and other basic click patterns for invalid click activity.

Second, Google uses advanced monitoring techniques developed by a team holding PhDs in computer science, statistics, and mathematics to detect and handle invalid click activity. "This group has developed innovative and effective proprietary security mechanisms which we continually augment and improve to adapt to changes in invalid click behavior," Kamangar said. "We invest in research and development to continually upgrade our detection mechanisms to proactively combat invalid click activity."

Finally, Google employs a team of technical specialists whose job is to manually investigate individual cases where click fraud is suspected. "The team uses specialized tools and a wide variety of techniques based on extensive experience tracking and monitoring invalid click activity," Kamangar said. "When signs of invalid click activity are detected, this team has advanced resources for identifying the perpetrators of this activity."

If a Google review reveals invalid click activity, advertisers are credited and publishers may have their payments adjusted. Additionally, Google reserves the right to take legal action, as it did against Texas-based Auction Experts International in a lawsuit it filed in November.

"Any advertiser or publisher participating in invalid click activity or other related offense is subject to being banned from our system and subject to prosecution," Kamangar warns.
Most of the balance of the article is about Overture. But here is the link to the entire article http://www.clickz.com/news/article.php/3453201

Last edited by Larwee; 01-09-2005 at 06:05 PM.
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