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Old 12-21-2004, 06:21 PM   #6

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506

Have you tried varying your creatives since last year?

If you're still using the little blue and white 468x60s that AdSense initially introduced, the lower click rate and/or eCPM might not be surprising. If, on the other hand, you are integrating rectangles into your content or running appropriately-coloured skyscrapers down the side of your page and still seeing results 1/10 of what you witnessed last year, then it might be time to explore alternatives.

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