ValueClick Media acquires Greystripe
Hey all,
Those of you who use ValueClick Media to monetize your display ad inventory (definitely one of the most established and reputable ROS display ad networks) may be aware that ValueClick recently acquired Greystripe; a leading mobile ad network.
They're in the process of integrating the two services into a single publisher interface that will allow content producers and app developers to monetize their mobile presences from the same platform as their web/desktop offerings.
Have any of you used Greystripe directly before? Does this move by ValueClick excite you?
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