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Old 01-24-2009, 02:39 AM   #1

Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,507
Default Google gives up on the newspaper market

Google Print Ads was an initiative that Google hoped would help to extend its range beyond search-based ads and into the print medium. They teamed up with hundreds of popular newspapers and attempted to allow advertisers to buy print ads on a competitive basis, like their AdWords program, with the same simplicity as buying a search ad.

Google has since admitted that its newspaper partners were making very little from this and that Google's own earnings from the program were lower than anticipated, so they have since scrapped the initiative.

The search player still offers tools for advertisers looking to purchase radio and TV spots and hasn't announced how successful those programs have been for the company. For now, though, it seems that search is still where the action's at for the big G.

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