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Old 11-07-2004, 10:27 PM   #5
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Join Date: Oct 2004
Posts: 515

Another bit of advice I have is finding out how much your pageviews are worth. If you have 100,000 pageviews a day, and make $500 per day, then each page is worth .005 cents or about a $5 CPM per page. One thing I try to do is just this. I want $5 CPM on each page. I could place a popunder on each page, but that would have a negative effect. So i try to limit to 1 pop/1 layer/ or 1 interstital per visit. Those are $5, but not every visitor sees them, so then banners come in. When all is said and done, if I have done everything right, all I need to worry about is traffic and the $ will be there. This is also helpful for keyword/CPC buying. I'm not going to pay more than my average page rate.
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